{"id":9971,"date":"2021-02-01T22:33:00","date_gmt":"2021-02-01T21:33:00","guid":{"rendered":"https:\/\/consultingmix.giulia.supporthost.eu\/customer-referencing-per-garantire-il-successo-nelle-acquisizioni-lindagine-e-lanalisi-che-tutelano-loperazione\/"},"modified":"2021-03-29T19:46:32","modified_gmt":"2021-03-29T17:46:32","slug":"customer-referencing-to-ensure-success-during-mergers-acquisitions","status":"publish","type":"post","link":"https:\/\/consultingmix.giulia.supporthost.eu\/en\/customer-referencing-to-ensure-success-during-mergers-acquisitions\/","title":{"rendered":"Customer Referencing to ensure success during Mergers &#038; Acquisitions"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9971\" class=\"elementor elementor-9971\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-517dac4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"517dac4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;eb7f77f&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d14dd2\" data-id=\"4d14dd2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec5b83e elementor-widget elementor-widget-text-editor\" data-id=\"ec5b83e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left; margin-left: 0px;\"><script src=\"https:\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\"> lang: en_US<\/script><script type=\"IN\/FollowCompany\" data-id=\"40760248\"><\/script><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f149abd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f149abd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;5d5568e&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bb19bb3\" data-id=\"2bb19bb3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-438fa25f elementor-widget elementor-widget-text-editor\" data-id=\"438fa25f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t \n\n<p><span\u202flang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family:\u202fArial, sans-serif;\">There are many factors which have led to the major setback suffered by M&#038;A operations in 2020. Whether the target company is abroad or to be found nationally, the fact that you cannot travel as easily as before to check the status of assets such as factories, is just one of them. <\/span>\u202f<\/p> \n\n<p><span\u202flang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family:\u202fArial, sans-serif;\">By the middle of 2020, the prevailing opinion declared the M&#038;A sector shrinking and even the  European<a href=\" https:\/\/cdn.mmgcache.net\/editorial-content\/live\/document-repository\/document\/oTU1TDf64\"><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif; color: #4682b4;\"> <b> Cross-Border <\/b> <\/span> <\/a>transactions recorded a sharp decrease. <\/span>\u202f<\/p> \n\n<p><span\u202flang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family:\u202fArial, sans-serif;\">In 2021, market conditions will continue to be uncertain and many travel restrictions will remain in place however, compared to last year, an increase in transactions is expected. Whether due to the impossibility of delaying any further negotiations that have so far remained suspended, or to implement a strategy in response to the crisis with a view to recovery. <\/span>\u202f<\/p> \n\n<p><span\u202flang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family:\u202fArial, sans-serif;\">In the United States and Europe, the high and<a href=\" https:\/\/consultingmix.giulia.supporthost.eu\/en\/uncertainty-and-2020-go-hand-in-hand-it-is-time-to-get-used-to-it\/\"><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif; color: #4682b4;\"> <b> enduring level of uncertainty<\/b> <\/span> <\/a> has affected consumer behaviour, which is putting companies&#8217; ability to achieve their targets in difficulty. Without the ability to grow organically, or the likelihood of achieving profit targets, companies look to acquisitions as a means to drive growth, with the added benefit that the combined scale should also improve profits. <\/span>\u202f<\/p> \n\n<p><span\u202flang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family:\u202fArial, sans-serif;\">Among the many factors that will condition acquisitions in the coming months, the completion of vaccination programs and the implementation of the financial recovery actions envisaged by governments will certainly have an important weight. Therefore, for those who need to oversee an acquisition in the short term, it will be important to be prepared to act in a less favourable context than in the past. <\/span>\u202f<\/p> \n\n<p><span\u202flang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family:\u202fArial, sans-serif;\">We know that in addition to remote communication technologies, the pandemic has highlighted a need for tools that can help parties to properly manage M&#038;A processes regardless of their geographical location. <\/span>\u202f<\/p> \n\n<p><span\u202flang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family:\u202fArial, sans-serif;\">If you have planned or are conducting a divestment or acquisition operation as part of your strategy, be it an &#8216;exit&#8217;, growth, territorial expansion, or vertical integration strategy, you are likely to be seeing an increase in the time required for evaluation, which makes it more difficult to reach an agreement. <\/span>\u202f<\/p> \n\n<p><span\u202flang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family:\u202fArial, sans-serif;\">It is precisely in this phase where analysis of the target company&#8217;s customers becomes essential. <\/span>\u202f<\/p> \n\n<p><span\u202flang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family:\u202fArial, sans-serif;\">While some of the stages during acquisitions are indispensable, such as sharing of intent, bid submission, or signing, many others may or may not be included in the acquisition journey depending on the particular circumstances or needs of the parties. <\/span>\u202f<\/p> \n\n<p><span\u202flang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family:\u202fArial, sans-serif;\">Those acquiring may want to conduct a technical due diligence to understand the value of a technology or patent or may require the drafting of a 3 year business plan to be shared with the top manager who will need to commit to. The phases may also change based on whether the offer comes from a company or fund, or whether the strategy is linked more to technological integration or the growth of market share in a sector. <\/span>\u202f<\/p> \n\n<p><span\u202flang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family:\u202fArial, sans-serif;\">Customer Referencing is an analysis that some in the sector consider useful but not indispensable, therefore it is not always present during the acquisition process; the presence of other elements and information is often considered sufficient to take a decision and make an offer. Unfortunately, often even in the most rigorous and complex acquisition processes, the absence of this analysis leads to the failure of the agreement or to unpleasant surprises for the buyer following the conclusion. <\/span>\u202f<\/p> \n\n<div class=\"elementor-text-editor elementor-clearfix\"><div style=\"mso-element: para-border-div; border: none; border-top: solid black 1.0pt; mso-border-top-alt: solid black .75pt; padding: 9.0pt 0cm 0cm 0cm; background: white;\"><\/div> \n\n \n\n<p><class=\"MsoNormal\"><span style=\"color: #000000;\"><b><span lang=\"IT\" style=\"font-size: 18.0pt; line-height: 40.12px; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\">You may also be interested in:<\/b><\/span><\/p> \n\n \n\n              <p><span lang=\"it\" style=\"font-size: 13pt; line-height: 17.12px; font-family: Arial, sans-serif; hover: red\"><a href=\" https:\/\/consultingmix.giulia.supporthost.eu\/en\/seven-mistakes-that-can-put-your-companys-growth-at-risk-if-not-avoided\/\"> <b>Strategic Information: seven mistakes that can put your company\u2019s growth at risk<\/b><\/a><\/span><\/span><\/p> \n\n       <p><span lang=\"it\" style=\"font-size: 13pt; line-height: 17.12px; font-family: Arial, sans-serif; hover: red\"><a href=\" https:\/\/consultingmix.giulia.supporthost.eu\/en\/how-to-manage-acquisitions\/\"> <b> M&#038;A: How to manage an acquisition (M&#038;A)<\/b><\/a><\/span><\/span><\/p> \n\n       <p><span lang=\"it\" style=\"font-size: 13pt; line-height: 17.12px; font-family: Arial, sans-serif;\"><a href=\" https:\/\/consultingmix.giulia.supporthost.eu\/en\/how-to-transition-from-a-family-run-to-a-family-owned-business-7-guidelines-for-the-future\/\"> <b> Rethinking the transition of the Family Business: 7 guidelines for the future<\/b><\/a><\/span><\/span><br><\/p> \n\n       <p><span lang=\"it\" style=\"font-size: 13pt; line-height: 17.12px; font-family: Arial, sans-serif;\"><a href=\" https:\/\/consultingmix.giulia.supporthost.eu\/en\/business-plan-and-entrepreneurship-creating-a-winning-formula\/\"> <b>Business Plan and Entrepreneurship: Creating a Winning Formula<\/b><\/a><\/span><\/b><\/span><\/p><\/span><\/p> \n\n \n\n<div class=\"elementor-text-editor elementor-clearfix\"><div style=\"mso-element: para-border-div; border: none; border-top: solid black 1.0pt; mso-border-top-alt: solid black .75pt; padding: 13.0pt 0cm 0cm 0cm; background: white;\"><\/div> \n\n \n\n<class=\"MsoNormal\"><span style=\"color: #000000;\"><b><span lang=\"IT\" style=\"font-size: 12.0pt; line-height: 17.12px; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\"> Why is a Customer Referencing survey important in Acquisitions?<\/span><\/b><\/span><\/p> \n\n \n\n<p><span\u202flang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family:\u202fArial, sans-serif;\"> The reason Customer Referencing is becoming more important now more than ever,  is the growing difficulty in getting assurances regarding two factors which could drastically impact an evaluation and a successful acquisition:<\/span>\u202f<\/p> \n\n<ul> \n\n \t<li><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">Customer Portfolio<\/span><\/li> \n\n \t<li><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">Turnover<\/span><\/li> \n\n<\/ul> \n\n<p><span\u202flang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family:\u202fArial, sans-serif;\">After considering factors such as margin (EBITDA), management, expertise and the market share of the company being acquired, you should have all the parameters within which you can evaluate the risk and make the best decision. However, this information will not indicate whether the company will grow as expected or whether it has deteriorated client relationships. When acquiring, the customer portfolio and predicted growth plan will certainly be transferred, nonetheless without a thorough analysis, you will not have certainty regarding the solidity of the portfolio and therefore of the predicted growth.<\/span>\u202f<\/p> \n\n<p><span\u202flang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family:\u202fArial, sans-serif;\">In the case of a northern European company that needs to open a HQ in Italy and one in Spain in a short time; once you have positive feedback from the management, you may decide to do without indepth analysis of the skills of the staff of the target companies. At worst, training could be intensified and an organisational restructuring could be done. However, would you buy a company that has problems with its customers and that will not be able to grow in the upcoming years just so that you can show that you have international expansion?<\/span>\u202f<\/p> \n\n \n\n<p><span\u202flang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family:\u202fArial, sans-serif;\"> In this sector, there is a tendency to place greater emphasis on the business plan assumptions than on the testimonials offered by customers during a Customer Referencing survey. Business plan assumptions and related revenue projections will be all the truer the more solid and healthy the business relationship with the existing portfolio. We can put forward any kind of growth trend but if the target company in question has a problem with its existing customers and you are not aware of it, you too will have a problem after the acquisition.<\/span>\u202f<\/p> \n\n \n\n<div style=\"mso-element:para-border-div;border:none;border-top:solid black 1.0pt; \n\nmso-border-top-alt:solid black .75pt;padding:18.0pt 0cm 0cm 0cm;background: \n\nwhite\"> \n\n<\/div> \n\n<p align=center><img fetchpriority=\"high\" decoding=\"async\" src=\" https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2021\/02\/Mergers-Acquisitions-2.jpg\" alt=\"reagire alle implicazioni\" width=\"1024\" height=\"619\" class=\"size-large wp-image-2534\" \/> \n\n<div style=\"mso-element:para-border-div;border:none;border-top:solid black 1.0pt; \n\nmso-border-top-alt:solid black .75pt;padding:18.0pt 0cm 0cm 0cm;background: \n\nwhite\"> \n\n<\/div> \n\n \n\n<class=\"MsoNormal\"><span style=\"color: #000000;\"><b><span lang=\"IT\" style=\"font-size: 12.0pt; line-height: 17.12px; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\"> How do I conduct a Customer Referencing investigation?<\/span><\/b><\/span><\/p> \n\n \n\n \n\n \n\n \n\n \n\n \n\n<p><span\u202flang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family:\u202fArial, sans-serif;\"> The methodology used in Customer Referencing is similar to a Customer Experience survey. A topic we&#8217;ve often discussed when initiating<a href=\" https:\/\/consultingmix.giulia.supporthost.eu\/en\/seven-mistakes-that-can-put-your-companys-growth-at-risk-if-not-avoided\/\"><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif; color: #4682b4;\"> <b>a proactive interaction<\/b> <\/span> <\/a> with customers to understand perception and satisfaction. The main differences are:<\/span>\u202f<\/p> \n\n<ul> \n\n <li><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">In addition to the satisfaction and perception that the customer has of the target company, other aspects related to the specific transaction are investigated including, but not limited to:<\/span><\/li> \n\n                 <ul> \n\n<br> \n\n                          <li><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">reliability of the budgets<\/span><\/li> \n\n                 <li><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">level of replaceability in the short term<\/span><\/li> \n\n                 <li><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">trend of customers purchasing plans<\/span><\/li> \n\n                 <li><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">benchmarking against competitors<\/span><\/li> \n\n                 <li><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">unexpected CAPEX<\/span><\/li> \n\n                 <li><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">solidity of client relationship<\/span><\/li> \n\n                 <li><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">perception that customers have of management and staff<\/span><\/li> \n\n \n\n                  <\/ul> \n\n \n\n \n\n<li><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">The survey is carried out solely by a third party to facilitate the creation of a neutral environment ensuring that the data collected during the interviews can be considered reliable and impartial.<\/span><\/li> \n\n<\/ul> \n\n \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-01fc84f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"01fc84f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;5d5568e&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25f437d\" data-id=\"25f437d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22d5a94 elementor-widget elementor-widget-text-editor\" data-id=\"22d5a94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><div style=\"mso-element: para-border-div; border: none; border-top: solid black 1.0pt; mso-border-top-alt: solid black .75pt; padding: 5.0pt 0cm 0cm 0cm; background: white;\"><\/div>\n<a href=\" https:\/\/consultingmix.giulia.supporthost.eu\/en\/c-reference-video\/\"><img decoding=\"async\" style=\"background: white; float: left; margin: 0.0PT 12pt 5pt 0pt;\" src=\" https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2021\/03\/Customer-Referencing-call-to-action.jpg.jpeg\" alt=\"\" width=\"428\" height=\"240\" border=\"1\"><\/a>\n<class=\"msonormal\" style=\"margin-top:5cm;margin-right:0cm;margin-bottom:12pt; margin-left:0pt; background:white\"> <a href=\" https:\/\/consultingmix.giulia.supporthost.eu\/en\/c-reference-video\/\"><b><span lang=\"IT\" style=\"font-size: 20.0pt; line-height: 34.12px; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\"> Find out more about Customer Referencing in this video<\/span><\/b><\/a>\n<p class=\"MsoNormal\" style=\"background: white; margin: 0cm 0cm 12.0pt 0pt;\"><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> <a href=\" https:\/\/consultingmix.giulia.supporthost.eu\/en\/c-reference-video\/\"><span style=\"color: #FF9900;\"><b>Find out more<\/b><\/span><\/a><\/span><\/p><\/class=\"msonormal\"><\/div>\n<div class=\"elementor-text-editor elementor-clearfix\"><div style=\"mso-element: para-border-div; border: none; border-top: solid black 1.0pt; mso-border-top-alt: solid black .75pt; padding: 0.0pt 0pt 0pt 0pt; background: white;\"><\/div>\n\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc2093a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc2093a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;fae2f1c&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8acb166\" data-id=\"8acb166\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35e654c elementor-widget elementor-widget-text-editor\" data-id=\"35e654c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04f50e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"04f50e9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;5d5568e&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5ae644\" data-id=\"c5ae644\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e23d31 elementor-widget elementor-widget-text-editor\" data-id=\"4e23d31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<class=\"MsoNormal\"><span style=\"color: #000000;\"><b><span lang=\"IT\" style=\"font-size: 12.0pt; line-height: 17.12px; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\">Who should request a Customer Referencing analysis?<\/span><\/b><\/span><\/p>\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">It is at the best interest of who is acquiring to commission this type of analysis to a third party. This is because the target company knows its own customers (or should), so it is precisely the company that is acquiring that can have a legitimate doubt about the quality of customers and the turnover it is planning to take on board.<\/span> <\/p>\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> Of course, this is not mandatory during sales and acquisition negotiations, therefore the analysis will need to be authorized by the company being acquired. However, if they do not, needless to say, knowing that the target company has rejected a Customer Referencing analysis is a sign that will have to be properly interpreted alongside of all other available elements.<\/span> <\/p>\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> The survey can be requested both by companies receiving proposals but also by those that are considering divesting shares in the short term. In the latter case there are two main advantages:<\/span> <\/p>\n<ul>\n \t<li><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">By conducting a Customer Referencing survey of its customers, you will gain information that can be immediately used to improve customer management, strategy and other aspects that can strengthen business results and consequently its attractiveness for an offer of acquisition in the short term.<\/span><\/li>\n \t<li><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">You have at your disposal an up-to-date study to show potential buyers if they request confirmation regarding the quality of your customer base, reducing negotiation time.<\/span><\/li>\n<\/ul>\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">The elements needed to conduct the Customer Referencing Survey are, on the one hand, experience in M&#038;A\u2019s and business and commercial due diligence market and on the other, a tested methodology that collects authentic feedback and information while interacting with the various levels of the target company. Accompanied by professionals, risk is reduced and acquisitions become a real opportunity for growth.<\/span> <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd4e562 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd4e562\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;0ef4c3b&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-311df5c\" data-id=\"311df5c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee3ded8 elementor-widget elementor-widget-jet-posts\" data-id=\"ee3ded8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_scroll&quot;:&quot;4&quot;,&quot;columns&quot;:3}\" data-widget_type=\"jet-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-posts jet-elements\"><div class=\"jet-carousel elementor-slick-slider\" data-slider_options=\"{&quot;autoplaySpeed&quot;:6000,&quot;autoplay&quot;:true,&quot;infinite&quot;:true,&quot;pauseOnHover&quot;:false,&quot;speed&quot;:500,&quot;arrows&quot;:true,&quot;dots&quot;:false,&quot;slidesToScroll&quot;:4,&quot;prevArrow&quot;:&quot;.jet-posts__prev-arrow-ee3ded8&quot;,&quot;nextArrow&quot;:&quot;.jet-posts__next-arrow-ee3ded8&quot;,&quot;rtl&quot;:false}\" dir=\"ltr\"><div class=\"jet-posts col-row disable-rows-gap\"><div class=\"jet-posts__prev-arrow-ee3ded8 jet-arrow prev-arrow\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><\/div><div class=\"jet-posts__next-arrow-ee3ded8 jet-arrow next-arrow\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><\/div><div class=\"jet-posts__item\">\n\t<div class=\"jet-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/distinguish-sell-with-from-sell-thru-partners-and-align-your-strategy-with-your-sales-channels\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2021\/10\/Global-partners-in-export-trade-370x265.jpg\" alt=\"How well do you know your (PX) Partner Experience? Distinguish &quot;sell-with&quot; from \u201csell-thru\u201d partners and align your strategy with your sales channels.\" loading=\"lazy\" width=\"370\" height=\"265\"><\/a><\/div><div class=\"jet-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/distinguish-sell-with-from-sell-thru-partners-and-align-your-strategy-with-your-sales-channels\/\" target=\"\">How well do you know your (PX) Partner Experience? Distinguish \"sell-with\" from \u201csell-thru\u201d partners and align your strategy with your sales channels.<\/a><\/h4><div class=\"entry-excerpt\">How appropriate is your Channel & Distribution Strategy? Your direct&hellip;<\/div><div class=\"jet-more-wrap\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/distinguish-sell-with-from-sell-thru-partners-and-align-your-strategy-with-your-sales-channels\/\" class=\"btn btn-primary elementor-button elementor-size-md jet-more\" target=\"\"><span class=\"btn__text\">Read More<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<div class=\"jet-posts__item\">\n\t<div class=\"jet-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2021\/09\/B2B-B2C-convergence-370x265.jpg\" alt=\"&quot;We have been selling to our B2B clients for years, we know them very well; customer experience strategy doesn\u2019t apply to us.&quot; If B2B and B2C converge, how will you adapt your business?\" loading=\"lazy\" width=\"370\" height=\"265\"><\/a><\/div><div class=\"jet-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\/\" target=\"\">\"We have been selling to our B2B clients for years, we know them very well; customer experience strategy doesn\u2019t apply to us.\" If B2B and B2C converge, how will you adapt your business?<\/a><\/h4><div class=\"entry-excerpt\">As the market changes, without a good B2B experience management&hellip;<\/div><div class=\"jet-more-wrap\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\/\" class=\"btn btn-primary elementor-button elementor-size-md jet-more\" target=\"\"><span class=\"btn__text\">Read More<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<div class=\"jet-posts__item\">\n\t<div class=\"jet-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/which-kind-of-survey-should-you-be-using-to-analyse-your-b2b-customer-experience\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2020\/06\/mohdammed-ali-340700-unsplash-370x265.jpg\" alt=\"Which Survey should you be using to analyse your B2B customer experience?\" loading=\"lazy\" width=\"370\" height=\"265\"><\/a><\/div><div class=\"jet-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/which-kind-of-survey-should-you-be-using-to-analyse-your-b2b-customer-experience\/\" target=\"\">Which Survey should you be using to analyse your B2B customer experience?<\/a><\/h4><div class=\"entry-excerpt\">Knowing how effective the experience you offer your customers, partners&hellip;<\/div><div class=\"jet-more-wrap\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/which-kind-of-survey-should-you-be-using-to-analyse-your-b2b-customer-experience\/\" class=\"btn btn-primary elementor-button elementor-size-md jet-more\" target=\"\"><span class=\"btn__text\">Read More<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<div class=\"jet-posts__item\">\n\t<div class=\"jet-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/seven-mistakes-that-can-put-your-companys-growth-at-risk-if-not-avoided\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2021\/01\/canstockphoto8123324-1-indagine-e-ascolto-satellite-370x265.jpg\" alt=\"Strategic Information: seven mistakes that can put your company&#039;s growth at risk.\" loading=\"lazy\" width=\"370\" height=\"265\"><\/a><\/div><div class=\"jet-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/seven-mistakes-that-can-put-your-companys-growth-at-risk-if-not-avoided\/\" target=\"\">Strategic Information: seven mistakes that can put your company's growth at risk.<\/a><\/h4><div class=\"entry-excerpt\">The mistakes that can undermine growth and continuity in a&hellip;<\/div><div class=\"jet-more-wrap\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/seven-mistakes-that-can-put-your-companys-growth-at-risk-if-not-avoided\/\" class=\"btn btn-primary elementor-button elementor-size-md jet-more\" target=\"\"><span class=\"btn__text\">Read More<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<div class=\"jet-posts__item\">\n\t<div class=\"jet-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/customer-satisfaction-b2b-the-elements-for-an-effective-survey\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2020\/04\/canstockphoto7498740-customer-survey-370x265.jpg\" alt=\"Customer Satisfaction B2B: the ingredients for a successful survey\" loading=\"lazy\" width=\"370\" height=\"265\"><\/a><\/div><div class=\"jet-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/customer-satisfaction-b2b-the-elements-for-an-effective-survey\/\" target=\"\">Customer Satisfaction B2B: the ingredients for a successful survey<\/a><\/h4><div class=\"entry-excerpt\">It seems obvious that companies should try to satisfy their&hellip;<\/div><div class=\"jet-more-wrap\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/customer-satisfaction-b2b-the-elements-for-an-effective-survey\/\" class=\"btn btn-primary elementor-button elementor-size-md jet-more\" target=\"\"><span class=\"btn__text\">Read More<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<div class=\"jet-posts__item\">\n\t<div class=\"jet-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/how-to-elevate-the-b2b-customer-experience\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2020\/06\/canstockphoto18939759-elevate-customer-experience-370x265.jpg\" alt=\"How to Elevate the B2B Customer Experience\" loading=\"lazy\" width=\"370\" height=\"265\"><\/a><\/div><div class=\"jet-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/how-to-elevate-the-b2b-customer-experience\/\" target=\"\">How to Elevate the B2B Customer Experience<\/a><\/h4><div class=\"entry-excerpt\">In a continuously changing market, it can be difficult to&hellip;<\/div><div 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href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/tender-rfp-or-rfq-how-to-win-the-next-contract\/\" class=\"btn btn-primary elementor-button elementor-size-md jet-more\" target=\"\"><span class=\"btn__text\">Read More<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<div class=\"jet-posts__item\">\n\t<div class=\"jet-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/what-is-customer-value-analysis-and-why-it-matters-to-your-business\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2019\/07\/canstockphoto-analisi-del-valore-customer-value-20932530-370x265.jpg\" alt=\"Why Customer Experience matters to your business\" loading=\"lazy\" width=\"370\" height=\"265\"><\/a><\/div><div class=\"jet-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/what-is-customer-value-analysis-and-why-it-matters-to-your-business\/\" target=\"\">Why Customer Experience matters to your business<\/a><\/h4><div class=\"entry-excerpt\">A Customer Value analysis aligns an organization with its customers&hellip;<\/div><div class=\"jet-more-wrap\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/what-is-customer-value-analysis-and-why-it-matters-to-your-business\/\" class=\"btn btn-primary elementor-button elementor-size-md jet-more\" target=\"\"><span class=\"btn__text\">Read More<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7230421 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7230421\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;6d81756&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40d2ea0\" data-id=\"40d2ea0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b0bf4d elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"5b0bf4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/app.hubspot.com\/meetings\/bruno-iambrenghi\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tExperienced, Knowledgeable, Trustworthy\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tCONTACT US\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Whether it&#8217;s acquiring or selling a business, Customer Referencing has become crucial when it comes to verifying the validity of a transaction and reaching an agreement, most of all when the company in question is in a foreign country.<\/p>\n","protected":false},"author":3,"featured_media":9959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[114,89,90],"tags":[],"class_list":["post-9971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-c-value-en","category-insights-en","category-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer Referencing to ensure success during Mergers &amp; Acquisitions - consultingmix.it<\/title>\n<meta name=\"description\" content=\"Whether it&#039;s acquiring or selling a business, Customer Referencing has become crucial when it comes to verifying the validity of a transaction and reaching an agreement, most of all when the company in question is in a foreign country.\" \/>\n<meta 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