{"id":6029,"date":"2021-02-24T12:18:00","date_gmt":"2021-02-24T11:18:00","guid":{"rendered":"https:\/\/consultingmix.giulia.supporthost.eu\/indagare-la-customer-experience-perche-e-cosi-importante-per-la-tua-azienda\/"},"modified":"2021-05-21T13:06:29","modified_gmt":"2021-05-21T11:06:29","slug":"what-is-customer-value-analysis-and-why-it-matters-to-your-business","status":"publish","type":"post","link":"https:\/\/consultingmix.giulia.supporthost.eu\/en\/what-is-customer-value-analysis-and-why-it-matters-to-your-business\/","title":{"rendered":"Why Customer Experience matters to your business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6029\" class=\"elementor elementor-6029\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f149abd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f149abd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;5d5568e&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bb19bb3\" data-id=\"2bb19bb3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-438fa25f elementor-widget elementor-widget-text-editor\" data-id=\"438fa25f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> There are several tools that can be used to obtain information directly from its customers: online market surveys, questionnaires, focus groups, business events. These tools can offer interesting feedback, however, they have limited reliability and the analysis is not very in-depth. <\/span> <\/p>\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> In order to gain more in-depth insights, there is a method which assesses the degree of customer satisfaction with regards to the manufacturer\u2019s offer that falls into the customer value analysis category. It is a more structured survey with a high degree of reliability and consistency in its insights on which strategic decisions as well as tactical ones can be taken.<\/span> <\/p>\n\n<class=\"MsoNormal\"><span style=\"color: #000000;\"><b><span lang=\"IT\" style=\"font-size: 12.0pt; line-height: 17.12px; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\"> Why do a Customer Value Analysis?<\/span><\/b><\/span> \n<\/p> \n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> The goal is to collect an extensive amount of empirical data with which strategic decisions can be made that will eliminate areas of perceived low quality and instead offer customers what they really want, thereby improving the quality of the relationship and loyalty.<\/span> <\/p>\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"><a href=\" https:\/\/consultingmix.giulia.supporthost.eu\/en\/customer-satisfaction-b2b-the-elements-for-an-effective-survey\/ \"><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif; color: #4682b4;\"> <b> Through CVA, you are able to identify where you create true value for your customer,<\/b><\/span> <\/a> that is, the aspect of your offer that meets the expectations of, for example, quality and price that the they require. This information you can then compare with the value offered by your company and your competitors, highlighting therefore the area of dissatisfaction that can be expressed in two ways:<\/span> <\/p>\n\n<ul>\n \t<li><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> On the one hand, a surplus of value offered by the company that does not meet the needs of the customer and that therefore can be saved in terms of costs because the customer does not perceive its usefulness;<\/span><\/li>\n \t<li><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> On the other hand, there is an area of expected value that the customer fails to satisfy with the company in question, but which he believes useful. If the company does not take into account the expected value of the customer, it essentially leaves the field open for competitors who will try to cover these unfulfilled needs.<\/span><\/li>\n<\/ul>\n\n<class=\"MsoNormal\"><span style=\"color: #000000;\"><b><span lang=\"IT\" style=\"font-size: 12.0pt; line-height: 17.12px; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\"> How to gather Customer Value Insights<\/span><\/b><\/span> \n<\/p> \n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> Measuring customer value is very simple: you have to talk to your customers.<a href=\" https:\/\/consultingmix.giulia.supporthost.eu\/en\/how-much-should-you-invest-on-getting-new-customers-without-losing-your-acquired-ones-2\/\"><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif; color: #4682b4;\"><b> Depending on the size and complexity of the company\u2019s market and especially in the B2B sector, this kind of survey cannot be improvised.<\/b><\/span> <\/a> The main steps are:<\/span> <\/p>\n\n<ul>\n \t<li><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> Plan your survey<\/span><\/li>\n \t<li><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> Survey your customer using a f2f method and varying seniority<\/span><\/li>\n\t<li><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> Collect and analyze the data<\/span><\/li>\n\t<li><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> Prioritize an action plan<\/span><\/li>\n<\/ul>\n<\/p> \n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c831e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c831e4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;5d5568e&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d3f327\" data-id=\"1d3f327\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44418c8 elementor-widget elementor-widget-text-editor\" data-id=\"44418c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><div style=\"mso-element: para-border-div; border: none; border-top: solid black 1.0pt; mso-border-top-alt: solid black .75pt; padding: 5.0pt 0cm 0cm 0cm; background: white;\"><\/div>\n<a href=\" https:\/\/consultingmix.giulia.supporthost.eu\/en\/c-value-page\/\"><img fetchpriority=\"high\" decoding=\"async\" style=\"background: white; float: left; margin: 0.0PT 12pt 5pt 0pt;\" src=\" https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2020\/06\/CONSTRUCTIO-WORK-HIGH-C-VALUE-call-to-action_v1.jpg\" alt=\"\" width=\"428\" height=\"240\" border=\"1\"><\/a>\n<class=\"msonormal\" style=\"margin-top:5cm;margin-right:0cm;margin-bottom:12pt; margin-left:0pt; background:white\"> <a href=\" https:\/\/consultingmix.giulia.supporthost.eu\/en\/c-value-page\/\"><b><span lang=\"IT\" style=\"font-size: 20.0pt; line-height: 34.12px; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\"> Find out more about C-Value, the survey developed specifically for B2B companies<\/span><\/b><\/a>\n<p class=\"MsoNormal\" style=\"background: white; margin: 0cm 0cm 12.0pt 0pt;\"><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> <a href=\" https:\/\/consultingmix.giulia.supporthost.eu\/en\/c-value-page\/\"><span style=\"color: #FF9900;\"><b>Find out more<\/b><\/span><\/a><\/span><\/p><\/class=\"msonormal\"><\/div>\n<div class=\"elementor-text-editor elementor-clearfix\"><div style=\"mso-element: para-border-div; border: none; border-top: solid black 1.0pt; mso-border-top-alt: solid black .75pt; padding: 0.0pt 0pt 0pt 0pt; background: white;\"><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d493f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d493f3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;fae2f1c&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71e3476\" data-id=\"71e3476\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0adc05 elementor-widget elementor-widget-text-editor\" data-id=\"a0adc05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-01fc84f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"01fc84f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;5d5568e&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25f437d\" data-id=\"25f437d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22d5a94 elementor-widget elementor-widget-text-editor\" data-id=\"22d5a94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> The first message that the customer perceives is that the company cares about their opinion, is ready to intervene to cover its shortcomings and fully meet the expectations of the customer.<\/span> <\/p>\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> Therefore, doing a customer value analysis means listening and making strategic choices that help satisfy the customer and reduce unnecessary costs. The company obtains strategic insights highlighting what is really happening every time the customer is interacting with the supplier and  is now in possession of a huge quantity of data that can be used for making strategic choices across the business. <\/span> <\/p>\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> With an external consultant on hand, the client feels \u2018free\u2019to express his opinions\u2019 even anonymously about the supplier and will appreciate the professionalism and willingness of the supplier to improve the service or product offered.<\/span> <\/p>\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> If it is the company itself that is conducting the investigation, the risk of a certain bias in the customer\u2019s responses becomes high, which could affect the significance and truthfulness of the responses during the survey.<\/span> <\/p>\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> Start listening to your clients, by contacting a customer value analysis consultant.<\/span> <\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd4e562 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd4e562\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;0ef4c3b&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-311df5c\" data-id=\"311df5c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee3ded8 elementor-widget elementor-widget-jet-posts\" data-id=\"ee3ded8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_scroll&quot;:&quot;4&quot;,&quot;columns&quot;:3}\" data-widget_type=\"jet-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-posts jet-elements\"><div class=\"jet-carousel elementor-slick-slider\" data-slider_options=\"{&quot;autoplaySpeed&quot;:6000,&quot;autoplay&quot;:true,&quot;infinite&quot;:true,&quot;pauseOnHover&quot;:false,&quot;speed&quot;:500,&quot;arrows&quot;:true,&quot;dots&quot;:false,&quot;slidesToScroll&quot;:4,&quot;prevArrow&quot;:&quot;.jet-posts__prev-arrow-ee3ded8&quot;,&quot;nextArrow&quot;:&quot;.jet-posts__next-arrow-ee3ded8&quot;,&quot;rtl&quot;:false}\" dir=\"ltr\"><div class=\"jet-posts col-row disable-rows-gap\"><div class=\"jet-posts__prev-arrow-ee3ded8 jet-arrow prev-arrow\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><\/div><div class=\"jet-posts__next-arrow-ee3ded8 jet-arrow next-arrow\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><\/div><div class=\"jet-posts__item\">\n\t<div class=\"jet-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/distinguish-sell-with-from-sell-thru-partners-and-align-your-strategy-with-your-sales-channels\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2021\/10\/Global-partners-in-export-trade-370x265.jpg\" alt=\"How well do you know your (PX) Partner Experience? Distinguish &quot;sell-with&quot; from \u201csell-thru\u201d partners and align your strategy with your sales channels.\" loading=\"lazy\" width=\"370\" height=\"265\"><\/a><\/div><div class=\"jet-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/distinguish-sell-with-from-sell-thru-partners-and-align-your-strategy-with-your-sales-channels\/\" target=\"\">How well do you know your (PX) Partner Experience? Distinguish \"sell-with\" from \u201csell-thru\u201d partners and align your strategy with your sales channels.<\/a><\/h4><div class=\"entry-excerpt\">How appropriate is your Channel & Distribution Strategy? Your direct&hellip;<\/div><div class=\"jet-more-wrap\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/distinguish-sell-with-from-sell-thru-partners-and-align-your-strategy-with-your-sales-channels\/\" class=\"btn btn-primary elementor-button elementor-size-md jet-more\" target=\"\"><span class=\"btn__text\">Read More<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<div class=\"jet-posts__item\">\n\t<div class=\"jet-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2021\/09\/B2B-B2C-convergence-370x265.jpg\" alt=\"&quot;We have been selling to our B2B clients for years, we know them very well; customer experience strategy doesn\u2019t apply to us.&quot; If B2B and B2C converge, how will you adapt your business?\" loading=\"lazy\" width=\"370\" height=\"265\"><\/a><\/div><div class=\"jet-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\/\" target=\"\">\"We have been selling to our B2B clients for years, we know them very well; customer experience strategy doesn\u2019t apply to us.\" If B2B and B2C converge, how will you adapt your business?<\/a><\/h4><div class=\"entry-excerpt\">As the market changes, without a good B2B experience management&hellip;<\/div><div class=\"jet-more-wrap\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\/\" class=\"btn btn-primary elementor-button elementor-size-md jet-more\" target=\"\"><span class=\"btn__text\">Read More<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<div class=\"jet-posts__item\">\n\t<div class=\"jet-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/which-kind-of-survey-should-you-be-using-to-analyse-your-b2b-customer-experience\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2020\/06\/mohdammed-ali-340700-unsplash-370x265.jpg\" alt=\"Which Survey should you be using to analyse your B2B customer experience?\" loading=\"lazy\" width=\"370\" height=\"265\"><\/a><\/div><div class=\"jet-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/which-kind-of-survey-should-you-be-using-to-analyse-your-b2b-customer-experience\/\" target=\"\">Which Survey should you be using to analyse your B2B customer experience?<\/a><\/h4><div class=\"entry-excerpt\">Knowing how effective the experience you offer your customers, partners&hellip;<\/div><div class=\"jet-more-wrap\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/which-kind-of-survey-should-you-be-using-to-analyse-your-b2b-customer-experience\/\" class=\"btn btn-primary elementor-button elementor-size-md jet-more\" target=\"\"><span class=\"btn__text\">Read More<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<div class=\"jet-posts__item\">\n\t<div class=\"jet-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/seven-mistakes-that-can-put-your-companys-growth-at-risk-if-not-avoided\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2021\/01\/canstockphoto8123324-1-indagine-e-ascolto-satellite-370x265.jpg\" alt=\"Strategic Information: seven mistakes that can put your company&#039;s growth at risk.\" loading=\"lazy\" width=\"370\" height=\"265\"><\/a><\/div><div class=\"jet-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/seven-mistakes-that-can-put-your-companys-growth-at-risk-if-not-avoided\/\" target=\"\">Strategic Information: seven mistakes that can put your company's growth at risk.<\/a><\/h4><div class=\"entry-excerpt\">The mistakes that can undermine growth and continuity in a&hellip;<\/div><div class=\"jet-more-wrap\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/seven-mistakes-that-can-put-your-companys-growth-at-risk-if-not-avoided\/\" class=\"btn btn-primary elementor-button elementor-size-md jet-more\" target=\"\"><span class=\"btn__text\">Read More<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<div class=\"jet-posts__item\">\n\t<div class=\"jet-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/customer-satisfaction-b2b-the-elements-for-an-effective-survey\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2020\/04\/canstockphoto7498740-customer-survey-370x265.jpg\" alt=\"Customer Satisfaction B2B: the ingredients for a successful survey\" loading=\"lazy\" width=\"370\" height=\"265\"><\/a><\/div><div class=\"jet-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/customer-satisfaction-b2b-the-elements-for-an-effective-survey\/\" target=\"\">Customer Satisfaction B2B: the ingredients for a successful survey<\/a><\/h4><div class=\"entry-excerpt\">It seems obvious that companies should try to satisfy their&hellip;<\/div><div class=\"jet-more-wrap\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/customer-satisfaction-b2b-the-elements-for-an-effective-survey\/\" class=\"btn btn-primary elementor-button elementor-size-md jet-more\" target=\"\"><span class=\"btn__text\">Read More<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<div class=\"jet-posts__item\">\n\t<div class=\"jet-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/how-to-elevate-the-b2b-customer-experience\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2020\/06\/canstockphoto18939759-elevate-customer-experience-370x265.jpg\" alt=\"How to Elevate the B2B Customer Experience\" loading=\"lazy\" width=\"370\" height=\"265\"><\/a><\/div><div class=\"jet-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/how-to-elevate-the-b2b-customer-experience\/\" target=\"\">How to Elevate the B2B Customer Experience<\/a><\/h4><div class=\"entry-excerpt\">In a continuously changing market, it can be difficult to&hellip;<\/div><div class=\"jet-more-wrap\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/how-to-elevate-the-b2b-customer-experience\/\" class=\"btn btn-primary elementor-button elementor-size-md jet-more\" target=\"\"><span class=\"btn__text\">Read More<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<div class=\"jet-posts__item\">\n\t<div class=\"jet-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/how-much-should-you-invest-on-getting-new-customers-without-losing-your-acquired-ones-2\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2020\/04\/canstockphoto69926112-1-370x265.jpg\" alt=\"How do you win new customers without losing sight of the old?\" loading=\"lazy\" width=\"370\" height=\"265\"><\/a><\/div><div class=\"jet-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/how-much-should-you-invest-on-getting-new-customers-without-losing-your-acquired-ones-2\/\" target=\"\">How do you win new customers without losing sight of the old?<\/a><\/h4><div class=\"entry-excerpt\">When it comes to the B2B market, customer and business&hellip;<\/div><div class=\"jet-more-wrap\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/how-much-should-you-invest-on-getting-new-customers-without-losing-your-acquired-ones-2\/\" class=\"btn btn-primary elementor-button elementor-size-md jet-more\" target=\"\"><span class=\"btn__text\">Read More<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<div class=\"jet-posts__item\">\n\t<div class=\"jet-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/how-to-determine-what-your-customers-perceive-as-value-for-money\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2020\/01\/canstockphotovalue-price-balance-370x265.jpg\" alt=\"Are you giving \u2018Value for Money\u2019?\" loading=\"lazy\" width=\"370\" height=\"265\"><\/a><\/div><div class=\"jet-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/how-to-determine-what-your-customers-perceive-as-value-for-money\/\" target=\"\">Are you giving \u2018Value for Money\u2019?<\/a><\/h4><div class=\"entry-excerpt\">The balance between actual price and quality perceived by customers&hellip;<\/div><div class=\"jet-more-wrap\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/how-to-determine-what-your-customers-perceive-as-value-for-money\/\" class=\"btn btn-primary elementor-button elementor-size-md jet-more\" target=\"\"><span class=\"btn__text\">Read More<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<div class=\"jet-posts__item\">\n\t<div class=\"jet-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/tender-rfp-or-rfq-how-to-win-the-next-contract\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2020\/01\/canstockphoto-request-for-proposal--370x265.jpg\" alt=\"Tender, RFP or RFQ, how to win the next contract.\" loading=\"lazy\" width=\"370\" height=\"265\"><\/a><\/div><div class=\"jet-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/tender-rfp-or-rfq-how-to-win-the-next-contract\/\" target=\"\">Tender, RFP or RFQ, how to win the next contract.<\/a><\/h4><div class=\"entry-excerpt\">Whichever your customer has decided to use, Invitation to Tender,&hellip;<\/div><div class=\"jet-more-wrap\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/tender-rfp-or-rfq-how-to-win-the-next-contract\/\" class=\"btn btn-primary elementor-button elementor-size-md jet-more\" target=\"\"><span class=\"btn__text\">Read More<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<div class=\"jet-posts__item\">\n\t<div class=\"jet-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/what-is-customer-value-analysis-and-why-it-matters-to-your-business\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2019\/07\/canstockphoto-analisi-del-valore-customer-value-20932530-370x265.jpg\" alt=\"Why Customer Experience matters to your business\" loading=\"lazy\" width=\"370\" height=\"265\"><\/a><\/div><div class=\"jet-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/what-is-customer-value-analysis-and-why-it-matters-to-your-business\/\" target=\"\">Why Customer Experience matters to your business<\/a><\/h4><div class=\"entry-excerpt\">A Customer Value analysis aligns an organization with its customers&hellip;<\/div><div class=\"jet-more-wrap\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/what-is-customer-value-analysis-and-why-it-matters-to-your-business\/\" class=\"btn btn-primary elementor-button elementor-size-md jet-more\" target=\"\"><span class=\"btn__text\">Read More<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26c07e7 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"26c07e7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;6d81756&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;}],&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52547aa\" data-id=\"52547aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76562e0 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"76562e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/app.hubspot.com\/meetings\/bruno-iambrenghi\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tExperienced, Knowledgeable, Trustworthy\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tCONTACT US\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A Customer Value analysis aligns an organization with its customers and its market. 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