{"id":11163,"date":"2021-10-27T15:07:00","date_gmt":"2021-10-27T13:07:00","guid":{"rendered":"https:\/\/consultingmix.giulia.supporthost.eu\/quanto-conosci-la-tua-px-partner-experience-distingui-i-partners-sell-with-da-quelli-sell-thru-e-allinea-la-tua-strategia-ai-tuoi-canali-di-vendita\/"},"modified":"2021-11-16T16:07:41","modified_gmt":"2021-11-16T15:07:41","slug":"distinguish-sell-with-from-sell-thru-partners-and-align-your-strategy-with-your-sales-channels","status":"publish","type":"post","link":"https:\/\/consultingmix.giulia.supporthost.eu\/en\/distinguish-sell-with-from-sell-thru-partners-and-align-your-strategy-with-your-sales-channels\/","title":{"rendered":"How well do you know your (PX) Partner Experience? Distinguish &#8220;sell-with&#8221; from \u201csell-thru\u201d partners and align your strategy with your sales channels."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11163\" class=\"elementor elementor-11163\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-517dac4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"517dac4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;eb7f77f&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d14dd2\" data-id=\"4d14dd2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec5b83e elementor-widget elementor-widget-text-editor\" data-id=\"ec5b83e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align:left; margin-left: 0px\"> <script src=\"https:\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\"> lang: en_US<\/script><script type=\"IN\/FollowCompany\" data-id=\"40760248\"><\/script><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f149abd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f149abd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;5d5568e&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bb19bb3\" data-id=\"2bb19bb3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-438fa25f elementor-widget elementor-widget-text-editor\" data-id=\"438fa25f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\" https:\/\/info237973.typeform.com\/c\/XdCD3vwP\"><img decoding=\"async\" style=\"background: white; float: left; margin: 0.0PT 12pt 5pt 0pt;\" src=\" https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2021\/06\/ebook-banner_v2-1.jpg\" alt=\"\" width=\"280\" height=\"120\" border=\"1\"><\/a>\n\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">When it comes to distribution and sales channels, you may come across complicated theories about multi-channel, omnichannel or the online evolution of B2B purchases. For your company, however, the logic of your distribution system is often quite simple. To complicate things in these processes, in fact, are the stakeholders involved such as, for example, your partners, distributors, agents, your foreign branches or even the managers of your retail stores or your franchising chain. <\/span> <\/p>\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">Their choices and expectations, their behaviors, their opinions about your products and their challenges in distributing them to your end customers are, in a word, the <i>Experience<\/i> that makes the management of your distribution complex and intricate.<\/span> <\/p>\n\n<class=\"MsoNormal\"><span style=\"color: #000000;\"><b><span lang=\"IT\" style=\"font-size: 12.0pt; line-height: 17.12px; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\"> How do you know that your Channel &#038; Distribution strategy is correct and is performing at its best?<\/span><\/b><\/span><\/p>\n\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">You could be a company that sells products to other companies (B2B) through a direct channel (Direct Sales), or you could have partners, distributors or a network of agents to resell (Indirect Sales) your products and services.<\/span> <\/p>\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">Depending on what you sell, at the end of the distribution chain your end customer can be a consumer (B2B2C) or a company and the sale can take place through a physical channel or online.<\/span> <\/p>\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">Normally you measure the performance of each individual channel and the overall ones, then compare the results with respect to multiple sales KPIs, sell-in sell-out data or income statement indicators. When an imbalance becomes clear, you intervene where possible (e.g., renegotiate commissions), or become aware of it without being able to intervene, as when it turns out that it would be necessary to raise prices, but it is not possible.<\/span> <\/p>\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">However, what is your approach when you realize that something is not going as it should and that it is not clear what is the full potential of one of your sales channels? Or what do you do when you can&#8217;t say for sure what the effect would be on your Income Statement if, for example, you discontinued the retail channel to invest only in the indirect or online one?<\/span> <\/p>\n\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">We live in a world where everything is moving towards digital automation and data. It is therefore not surprising that personal interaction, although now more and more often mediated by a screen, is easily forgotten as a key element of investigation, even when it is not possible to avoid it. <i> &#8220;If you want to make effective decisions about your distribution strategy, on how to manage your B2B channels and on how to change your approach with your partners, you need to start a real F2F dialogue with them&#8221;.<\/i><\/span> <\/p>\n\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">In B2C there are thousands if not millions of consumers; it&#8217;s normal to choose automation, artificial intelligence and machine learning, to understand your customers. The costs of research and investigation must not exceed the profitability of the individual customer, which is generally lower than in B2B. <\/span> <\/p>\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">When, on the other hand, you turn to your B2B customers or to the stakeholders in your distribution channels, numbers are smaller, while their weight on your turnover is greater. This is when a technology-first approach rather than personal interaction to understand customers and channels would be a mistake.<\/span> <\/p>\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"><i>If you are a B2B player, you have different channels, agents, branches or partners and you need to clarify Key Success Factors of your distribution model, avoid running to the IT department in search of the top-notch tech solutions to have automatic answers. Start  with a structured method of investigation that involves personal interaction; technology will be useful in later stages of this process.<\/i><\/span> <\/p>\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">This the only way to be able to describe your company position with respect to your customers, distributors and partners in the various distribution channels, gathering insights which provide you with answers for the difficult initial questions: How correct is your Channel &#038; Distribution Strategy? How well do you know your (PX) Partner Experience?<\/span> <\/p>\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">This approach allows managers to make structural and not just tactical changes on the way in which the company relates to the market and its customers.<\/span> <\/p>\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">For example, you may come to the conclusion that a D2C (Direct to Consumer) strategy not only would be actionable for you, but improves margins and turnover. Or you may find out that your retail network does not justify the investments, while it would be more profitable to expand the indirect channel as most of the stakeholder involved in the value chain suggest the possibility of an expansive strategy.<\/span> <\/p>\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">Conducting a survey therefore is the only way to rapidly collect objective, unique and structured information, to allow you to plan your strategic, tactical or operational actions in detail.<\/span> <\/p>\n\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-01fc84f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"01fc84f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;5d5568e&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25f437d\" data-id=\"25f437d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22d5a94 elementor-widget elementor-widget-text-editor\" data-id=\"22d5a94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><div style=\"mso-element: para-border-div; border: none; border-top: solid black 1.0pt; mso-border-top-alt: solid black .75pt; padding: 5.0pt 0cm 0cm 0cm; background: white;\"><\/div>\n<a href=\" https:\/\/consultingmix.giulia.supporthost.eu\/en\/c-value-page\/\"><img fetchpriority=\"high\" decoding=\"async\" style=\"background: white; float: left; margin: 0.0PT 12pt 5pt 0pt;\" src=\" https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2020\/06\/CONSTRUCTIO-WORK-HIGH-C-VALUE-call-to-action_v1.jpg\" alt=\"\" width=\"428\" height=\"240\" border=\"1\"><\/a>\n<class=\"msonormal\" style=\"margin-top:5cm;margin-right:0cm;margin-bottom:12pt; margin-left:0pt; background:white\"> <a href=\" https:\/\/consultingmix.giulia.supporthost.eu\/en\/c-value-page\/\"><b><span lang=\"IT\" style=\"font-size: 20.0pt; line-height: 34.12px; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\"> Find out more about C-Value, the survey developed specifically for B2B companies<\/span><\/b><\/a>\n<p class=\"MsoNormal\" style=\"background: white; margin: 0cm 0cm 12.0pt 0pt;\"><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> <a href=\" https:\/\/consultingmix.giulia.supporthost.eu\/en\/c-value-page\/\"><span style=\"color: #FF9900;\"><b>Find out more<\/b><\/span><\/a><\/span><\/p><\/class=\"msonormal\"><\/div>\n<div class=\"elementor-text-editor elementor-clearfix\"><div style=\"mso-element: para-border-div; border: none; border-top: solid black 1.0pt; mso-border-top-alt: solid black .75pt; padding: 0.0pt 0pt 0pt 0pt; background: white;\"><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc2093a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc2093a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;fae2f1c&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8acb166\" data-id=\"8acb166\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35e654c elementor-widget elementor-widget-text-editor\" data-id=\"35e654c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04f50e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"04f50e9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;5d5568e&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5ae644\" data-id=\"c5ae644\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e23d31 elementor-widget elementor-widget-text-editor\" data-id=\"4e23d31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<class=\"MsoNormal\"><span style=\"color: #000000;\"><b><span lang=\"IT\" style=\"font-size: 12.0pt; line-height: 17.12px; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\"> What are the emerging Market trends and challenges in the Distribution Channels?<\/span><\/b><\/span><\/p>\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">If you analyze the experience that is created in your sales channels and within your market segments, you will have information about your particular situation. However, while each company is different, there are some prevailing trends that can help you understand how to evolve your approach with the experience that you offer to your B2B customers.<\/span> <\/p>\n\n<class=\"MsoNormal\"><span style=\"color: #000000;\"><b><span lang=\"IT\" style=\"font-size: 12.0pt; line-height: 17.12px; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\">#1  The role of Partners is becoming more important.<\/span><\/b><\/span><\/p>\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">In product categories where retailers, external sales representatives, or other partners are involved in selling, clarify their role in your strategy. Is it mainly about <i>cost efficiency<\/i>: can that partner perform key tasks at a lower cost than yours? Is it about <i> market access<\/i>: does that partner provide access to certain sectors or decision makers of your potential customers? Or is it about <i>integrating key elements<\/i> to your solution: does that partner provide the necessary complements to the product you sell?<\/span> <\/p>\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">These roles have different implications for channel design and management. Distinguishing &#8220;sell-with&#8221; partners dealing with your end customers, from sell-thru partners filling a gap in your product or service offering, is becoming even more important.<\/span> <\/p>\n<class=\"MsoNormal\"><span style=\"color: #000000;\"><b><span lang=\"IT\" style=\"font-size: 12.0pt; line-height: 17.12px; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\"> #2 Online and offline interaction is having a grat economic impact in B2B markets and channels<\/span><\/b><\/span><\/p>\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">Global ecommerce transactions are about six times higher than B2C, where sites like PowerReviews and Marketo&#8217;s Marketing Nation provide B2B prospects with customers&#8217; opinions and usage experiences throughout their customer journey. This is the reason why it is becoming more and more important to distinguish what you sell against how customers buy and the implications of a consistent and appropriate choice of channel partners. In many B2B categories, you can sell the same product to multiple segments but each customer buys in more and more different ways. It therefore becomes important to take into account the selection criteria adopted by customers, based on the channel through which they are reached and served. This trend is also reinforced by these factors that are influencing the way in which B2B customers generally approach the market:<\/span> <\/p>\n<ul>\n<li><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"><i>Your B2B customers have complex needs. <\/i>How can you  manage the creation of  useful products and services  and, at  the same time, control research,  marketing and  sales without making mistakes? There is no easy answer, but we must remember that creating for your customers the feeling (ie The Experience) that they did the best purchase choice hiring you instead of your competitors, is becoming increasingly difficult. This is the reason why investigating the experience becomes interesting, because it allows you to have a precise picture of where they are and how the information available is used to continue to choose you in the future.<\/span><\/li>\n\n\n\n\n\n\n \t<li><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"><i>YourB2B customers prefer to invest in durable relationships. <\/i>They want to know that they are not only getting a cheap and practical product or service, but also that they will always be able to get it.  Your customers therefore choose you especially if they understand that you will be trustable over time. Investing in the quality of relationships and in the professionalism of people is therefore a priority today, and it is a challenge that for some companies is becoming even greater with the conversion to remote communication models, based on video calls and virtual meetings.<\/span><\/li>\n \t\n       <li><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> <i>The expectation of finding perfect product content will be increasingly common.<\/i> The next generation of shoppers is experiencing the world in new ways and with a digital-first approach, as we also explained <a href=\"  https:\/\/consultingmix.giulia.supporthost.eu\/se-b2b-e-b2c-convergono-come-dovrai-adattare-il-tuo-business\/\"> <i><b> questa pubblicazione<\/b><\/i><\/a> customers search online first, then asks for the support of the sales force later. Fortunately, providing great product content has also become easier than ever. Digitalization is empowering old tools and supporting new ones that make managing, optimizing and sharing product content an easy process. Part of the experience we offer starts with how marketing activities are set up, therefore, this is also an aspect that must be carefully planned and developed to improve not only the customer experience, but also the channel.<\/span><\/li>\n<\/ul>\n\n<class=\"MsoNormal\"><span style=\"color: #000000;\"><b><span lang=\"IT\" style=\"font-size: 12.0pt; line-height: 17.12px; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\">#3 There is a growing information gap between your channel partners (agents, resellers, distributors) and your B2B customers.<\/span><\/b><\/span><\/p>\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">Consumers know more about your products than some of your representatives. When your B2B customers meets your channel partners, they&#8217;ve already done their research. He may have inquired about you and your products through his professional network but he will also have checked every information available online. Often customers have already made comparisons with your competitors have already matured ideas about you and your partners. Making sure your channel representatives have the right tools and training to show why your products outperform the competition has therefore become crucial to success.<\/span> <\/p>\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">Sometimes your channel representatives, so your partners, can (and do) point customers in the wrong direction. You may have a valuable mix of products\/services  designed for a specific customer segment and in line with your business strategy, but your partners may have different ideas. It could also happen that the Distribution Model on which you have invested millions, may not  pay a high enough commission to your resellers or worse, as often happens, your partner is also a competitor in certain product areas, which could lead to the risk of compromising the relationship. Investigating the experience of your partners is the only way to avoid information gaps, misunderstandings about the communication of the roadmap and unnecessary cannibalism on common market segments.<\/span> <\/p>\n<class=\"MsoNormal\"><span style=\"color: #000000;\"><b><span lang=\"IT\" style=\"font-size: 12.0pt; line-height: 17.12px; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\">#4 There is a  growing  focus on the PX (Partner Experience) because an evolution of the Parnership paradigm itself is underway.<\/span><\/b><\/span><\/p>\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">Much of this evolution is related to the type of products and services you offer and the type of B2B customers you serve. However, compared to the past, today you may have to set up different logics with your partners such as transactional, collaboration \/ co-creation or service subscription (SaaS, Subscription).<\/span> <\/p>\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">Whatever your case is, the nature of the relationship is evolving rapidly. In most cases, it is moving from being a &#8220;product-retailer&#8221; transactional equation to a &#8220;partnership&#8221; one. But in the best cases, it is an even more committed relationship of &#8220;collaboration and co-creation&#8221;, driven by the growing market preference for the approach (Value)-as-a-Service.  <\/span> <\/p>\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">The preference for value-based and SaaS outcomes rather than traditional models based on design, delivery, and implementation logic stems from changes in the behavior and expectations of B2B customers who want the technology to deliver business value, along with agility and flexibility. If we talk about technology in particular, we see the immediate consequence of a shift from a &#8220;license&#8221; approach to a &#8220;subscription&#8221; approach in purchases.<\/span> <\/p>\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">Some big players in this industry such as Cisco, Dell  and  IBM  have  already   switched to subscription-based or consumption-based pricing models. This factor has  a direct impact on the supplier-partner equation, because it  clearly  emphasizes the <i>importance of customer relationships, retention, renewals, and how both suppliers and their partners define customer service determines success in sales channels<\/i>. Microsoft CEO Satya Nadella calls  Microsoft a partner-first company and sees every change in the business model through a channel lens, asking how it would impact partners and help them drive technological acceleration.<\/span><\/p>\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">The challenge is to understand your partners&#8217; key priorities and align them with your business goals. Getting and maintaining their attention and loyalty needs more than standard affiliate programs:  they need differentiated PX strategies that make it easy, predictable and profitable for them to sell. <\/span><\/p>\n\n\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">This often means investing in survey programs to understand the Partners Experience, drive the strategic sale of flagship product lines, and provide technical and operational support to measure results and ROI reporting. This also means having the opportunity to engage meaningfully in the product development roadmap, and this can be very valuable for both parties.<\/span><\/p>\n<p><class=\"MsoNormal\"><span style=\"color: #000000;\"><b><span lang=\"IT\" style=\"font-size: 18.0pt; line-height: 40.12px; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\">You may also be interested in:<\/b><\/span><\/p>\n\n       <p><span lang=\"it\" style=\"font-size: 13pt; line-height: 17.12px; font-family: Arial, sans-serif;\"><a href=\" https:\/\/consultingmix.giulia.supporthost.eu\/en\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\/\"><b>If B2B and B2C converge, how will you adapt your business?<\/b><\/a><\/span><\/span><\/p>\n       <p><span lang=\"it\" style=\"font-size: 13pt; line-height: 17.12px; font-family: Arial, sans-serif;\"><a href=\" https:\/\/consultingmix.giulia.supporthost.eu\/en\/which-kind-of-survey-should-you-be-using-to-analyse-your-b2b-customer-experience\/\"> <b>Which Survey should you be using to analyse your B2B customer experience?<\/b><\/a><\/span><\/b><\/span><\/p><\/span><\/p>\n       <p><span lang=\"it\" style=\"font-size: 13pt; line-height: 17.12px; font-family: Arial, sans-serif;\"><a href=\" https:\/\/consultingmix.giulia.supporthost.eu\/en\/seven-mistakes-that-can-put-your-companys-growth-at-risk-if-not-avoided\/\"> <b>Strategic Information: seven mistakes that can put your company\u2019s growth at risk.<\/b><\/a><\/span><\/b><\/span><\/p><\/span><\/p>\n       <p><span lang=\"it\" style=\"font-size: 13pt; line-height: 17.12px; font-family: Arial, sans-serif;\"><a href=\" https:\/\/consultingmix.giulia.supporthost.eu\/en\/customer-satisfaction-b2b-the-elements-for-an-effective-survey\/\"> <b> Customer Satisfaction B2B: the ingredients for a successful survey<\/b><\/a><\/span><\/span><br><\/p>\n<div class=\"elementor-text-editor elementor-clearfix\"><div style=\"mso-element: para-border-div; border: none; border-top: solid black 1.0pt; mso-border-top-alt: solid black .75pt; padding: 13.0pt 0cm 0cm 0cm; background: white;\"><\/div>\n\n\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd4e562 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd4e562\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;0ef4c3b&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-311df5c\" data-id=\"311df5c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee3ded8 elementor-widget elementor-widget-jet-posts\" data-id=\"ee3ded8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_scroll&quot;:&quot;4&quot;,&quot;columns&quot;:3}\" data-widget_type=\"jet-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-posts jet-elements\"><div class=\"jet-carousel elementor-slick-slider\" data-slider_options=\"{&quot;autoplaySpeed&quot;:6000,&quot;autoplay&quot;:true,&quot;infinite&quot;:true,&quot;pauseOnHover&quot;:false,&quot;speed&quot;:500,&quot;arrows&quot;:true,&quot;dots&quot;:false,&quot;slidesToScroll&quot;:4,&quot;prevArrow&quot;:&quot;.jet-posts__prev-arrow-ee3ded8&quot;,&quot;nextArrow&quot;:&quot;.jet-posts__next-arrow-ee3ded8&quot;,&quot;rtl&quot;:false}\" dir=\"ltr\"><div class=\"jet-posts col-row disable-rows-gap\"><div class=\"jet-posts__prev-arrow-ee3ded8 jet-arrow prev-arrow\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><\/div><div class=\"jet-posts__next-arrow-ee3ded8 jet-arrow next-arrow\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><\/div><div class=\"jet-posts__item\">\n\t<div class=\"jet-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/distinguish-sell-with-from-sell-thru-partners-and-align-your-strategy-with-your-sales-channels\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2021\/10\/Global-partners-in-export-trade-370x265.jpg\" alt=\"How well do you know your (PX) Partner Experience? 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Your direct&hellip;<\/div><div class=\"jet-more-wrap\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/distinguish-sell-with-from-sell-thru-partners-and-align-your-strategy-with-your-sales-channels\/\" class=\"btn btn-primary elementor-button elementor-size-md jet-more\" target=\"\"><span class=\"btn__text\">Read More<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<div class=\"jet-posts__item\">\n\t<div class=\"jet-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2021\/09\/B2B-B2C-convergence-370x265.jpg\" alt=\"&quot;We have been selling to our B2B clients for years, we know them very well; customer experience strategy doesn\u2019t apply to us.&quot; If B2B and B2C converge, how will you adapt your business?\" loading=\"lazy\" width=\"370\" height=\"265\"><\/a><\/div><div class=\"jet-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\/\" target=\"\">\"We have been selling to our B2B clients for years, we know them very well; customer experience strategy doesn\u2019t apply to us.\" If B2B and B2C converge, how will you adapt your business?<\/a><\/h4><div class=\"entry-excerpt\">As the market changes, without a good B2B experience management&hellip;<\/div><div class=\"jet-more-wrap\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\/\" class=\"btn btn-primary elementor-button elementor-size-md jet-more\" target=\"\"><span class=\"btn__text\">Read More<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<div class=\"jet-posts__item\">\n\t<div class=\"jet-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/which-kind-of-survey-should-you-be-using-to-analyse-your-b2b-customer-experience\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2020\/06\/mohdammed-ali-340700-unsplash-370x265.jpg\" alt=\"Which Survey should you be using to analyse your B2B customer experience?\" loading=\"lazy\" width=\"370\" height=\"265\"><\/a><\/div><div class=\"jet-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/which-kind-of-survey-should-you-be-using-to-analyse-your-b2b-customer-experience\/\" target=\"\">Which Survey should you be using to analyse your B2B customer experience?<\/a><\/h4><div class=\"entry-excerpt\">Knowing how effective the experience you offer your customers, partners&hellip;<\/div><div class=\"jet-more-wrap\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/which-kind-of-survey-should-you-be-using-to-analyse-your-b2b-customer-experience\/\" class=\"btn btn-primary elementor-button elementor-size-md jet-more\" target=\"\"><span class=\"btn__text\">Read More<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<div class=\"jet-posts__item\">\n\t<div class=\"jet-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/seven-mistakes-that-can-put-your-companys-growth-at-risk-if-not-avoided\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2021\/01\/canstockphoto8123324-1-indagine-e-ascolto-satellite-370x265.jpg\" alt=\"Strategic Information: seven mistakes that can put your company&#039;s growth at risk.\" loading=\"lazy\" width=\"370\" height=\"265\"><\/a><\/div><div 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loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2020\/04\/canstockphoto7498740-customer-survey-370x265.jpg\" alt=\"Customer Satisfaction B2B: the ingredients for a successful survey\" loading=\"lazy\" width=\"370\" height=\"265\"><\/a><\/div><div class=\"jet-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/customer-satisfaction-b2b-the-elements-for-an-effective-survey\/\" target=\"\">Customer Satisfaction B2B: the ingredients for a successful survey<\/a><\/h4><div class=\"entry-excerpt\">It seems obvious that companies should try to satisfy their&hellip;<\/div><div class=\"jet-more-wrap\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/customer-satisfaction-b2b-the-elements-for-an-effective-survey\/\" class=\"btn btn-primary elementor-button elementor-size-md jet-more\" target=\"\"><span class=\"btn__text\">Read More<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<div class=\"jet-posts__item\">\n\t<div class=\"jet-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/how-to-elevate-the-b2b-customer-experience\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2020\/06\/canstockphoto18939759-elevate-customer-experience-370x265.jpg\" alt=\"How to Elevate the B2B Customer Experience\" loading=\"lazy\" width=\"370\" height=\"265\"><\/a><\/div><div class=\"jet-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/how-to-elevate-the-b2b-customer-experience\/\" target=\"\">How to Elevate the B2B Customer Experience<\/a><\/h4><div class=\"entry-excerpt\">In a continuously changing market, it can be difficult to&hellip;<\/div><div class=\"jet-more-wrap\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/how-to-elevate-the-b2b-customer-experience\/\" class=\"btn btn-primary elementor-button elementor-size-md jet-more\" target=\"\"><span class=\"btn__text\">Read More<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<div class=\"jet-posts__item\">\n\t<div class=\"jet-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/how-much-should-you-invest-on-getting-new-customers-without-losing-your-acquired-ones-2\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2020\/04\/canstockphoto69926112-1-370x265.jpg\" alt=\"How do you win new customers without losing sight of the old?\" loading=\"lazy\" width=\"370\" height=\"265\"><\/a><\/div><div class=\"jet-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/how-much-should-you-invest-on-getting-new-customers-without-losing-your-acquired-ones-2\/\" target=\"\">How do you win new customers without losing sight of the old?<\/a><\/h4><div class=\"entry-excerpt\">When it comes to the B2B market, customer and business&hellip;<\/div><div class=\"jet-more-wrap\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/how-much-should-you-invest-on-getting-new-customers-without-losing-your-acquired-ones-2\/\" class=\"btn btn-primary elementor-button elementor-size-md jet-more\" target=\"\"><span class=\"btn__text\">Read More<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<div class=\"jet-posts__item\">\n\t<div class=\"jet-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/how-to-determine-what-your-customers-perceive-as-value-for-money\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2020\/01\/canstockphotovalue-price-balance-370x265.jpg\" alt=\"Are you giving \u2018Value for Money\u2019?\" loading=\"lazy\" width=\"370\" height=\"265\"><\/a><\/div><div class=\"jet-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/how-to-determine-what-your-customers-perceive-as-value-for-money\/\" target=\"\">Are you giving \u2018Value for Money\u2019?<\/a><\/h4><div class=\"entry-excerpt\">The balance between actual price and quality perceived by customers&hellip;<\/div><div class=\"jet-more-wrap\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/how-to-determine-what-your-customers-perceive-as-value-for-money\/\" class=\"btn btn-primary elementor-button elementor-size-md jet-more\" target=\"\"><span class=\"btn__text\">Read More<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<div 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href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/tender-rfp-or-rfq-how-to-win-the-next-contract\/\" class=\"btn btn-primary elementor-button elementor-size-md jet-more\" target=\"\"><span class=\"btn__text\">Read More<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<div class=\"jet-posts__item\">\n\t<div class=\"jet-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/what-is-customer-value-analysis-and-why-it-matters-to-your-business\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2019\/07\/canstockphoto-analisi-del-valore-customer-value-20932530-370x265.jpg\" alt=\"Why Customer Experience matters to your business\" loading=\"lazy\" width=\"370\" height=\"265\"><\/a><\/div><div class=\"jet-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/what-is-customer-value-analysis-and-why-it-matters-to-your-business\/\" target=\"\">Why Customer Experience matters to your business<\/a><\/h4><div class=\"entry-excerpt\">A Customer Value analysis aligns an organization with its customers&hellip;<\/div><div class=\"jet-more-wrap\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/what-is-customer-value-analysis-and-why-it-matters-to-your-business\/\" class=\"btn btn-primary elementor-button elementor-size-md jet-more\" target=\"\"><span class=\"btn__text\">Read More<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce630aa elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ce630aa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;6d81756&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f01e5c\" data-id=\"5f01e5c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5ed26e elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"e5ed26e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/app.hubspot.com\/meetings\/bruno-iambrenghi\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tPer conoscere i nostri servizi e sapere come operiamo\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tCONTATTACI\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How appropriate is your Channel &#038; Distribution Strategy? Your direct and indirect sales channels are the primary touchpoints with your customers, therefore with your revenue streams. Answering these questions therefore provides credibility and growth to your sales budgets over time.<\/p>\n","protected":false},"author":4,"featured_media":11104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[114,89,91,90],"tags":[],"class_list":["post-11163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-c-value-en","category-insights-en","category-organization","category-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How well do you know your (PX) Partner Experience? Distinguish &quot;sell-with&quot; from \u201csell-thru\u201d partners and align your strategy with your sales channels. - consultingmix.it<\/title>\n<meta name=\"description\" content=\"How appropriate is your Channel &amp; Distribution Strategy? Your direct and indirect sales channels are the primary touchpoints with your customers, therefore with your revenue streams. Answering these questions therefore provides credibility and growth to your sales budgets over time.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How well do you know your (PX) Partner Experience? 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