{"id":10934,"date":"2021-09-30T17:16:29","date_gmt":"2021-09-30T15:16:29","guid":{"rendered":"https:\/\/consultingmix.giulia.supporthost.eu\/vendiamo-ad-altre-aziende-da-anni-nessuno-di-questi-discorsi-sullesperienza-si-applicano-alla-nostra-realta-se-b2b-e-b2c-convergono-come-dovrai-adattare-il-tuo-business\/"},"modified":"2021-10-11T17:46:38","modified_gmt":"2021-10-11T15:46:38","slug":"if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness","status":"publish","type":"post","link":"https:\/\/consultingmix.giulia.supporthost.eu\/en\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\/","title":{"rendered":"&#8220;We have been selling to our B2B clients for years, we know them very well; customer experience strategy doesn\u2019t apply to us.&#8221; If B2B and B2C converge, how will you adapt your business?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10934\" class=\"elementor elementor-10934\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-517dac4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"517dac4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;eb7f77f&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d14dd2\" data-id=\"4d14dd2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec5b83e elementor-widget elementor-widget-text-editor\" data-id=\"ec5b83e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align:left; margin-left: 0px\"> <script src=\"https:\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\"> lang: en_US<\/script><script type=\"IN\/FollowCompany\" data-id=\"40760248\"><\/script><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f149abd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f149abd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;5d5568e&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bb19bb3\" data-id=\"2bb19bb3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-438fa25f elementor-widget elementor-widget-text-editor\" data-id=\"438fa25f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">Experience is the basis of any business relationship and concerns all types of customers whether they are current or potential. Recent trends are impacting the role that customer experience has in many industries. Here are some of the main ones:<\/span> <\/p>\n<class=\"MsoNormal\"><span style=\"color: #000000;\"><b><span lang=\"IT\" style=\"font-size: 12.0pt; line-height: 17.12px; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\">1. B2B (business to business) and B2C (business to consumer) are rapidly converging <\/span><\/b><\/span><\/p>\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> For years, B2B buyers have been classified as rational, independent and emotionless, while on the other hand B2C consumers are thought to be emotional, changeable, and influenced by factors which may not be based on economics or need.<\/span> <\/p>\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> Today we are witnessing a converging trend (in some cases even reversed) where it is the B2B buyers who become more emotional and changeable, while B2C consumers are becoming more rational, loyal and independent when purchasing. <\/span> <\/p>\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> We often think of B2B buyers as this different group of &#8220;business decision-makers&#8221;, cold, calculating, competent and able to make choices based on rationality and numbers but sometimes we forget that those same people are also B2C buyers in their personal lives.<\/span> <\/p>\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> It is precisely the experiences they have in their role as consumers that have the power to influence them as B2B buyers. After a day at the office, many of your B2B clients book a taxi via an app to get home. The app will know where to pick them up and where their home is located. Once home, they could order dinner on a food delivery app that will recommend restaurants based on their preferences and make it easy to repeat order sushi from their favorite place.<\/span> <\/p>\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> After dinner, they can watch a movie or a programme on a streaming service like Netflix or Amazon Prime, which will suggest recommendations and make it easier for them to pick up streaming exactly where they left off. <\/span> <\/p>\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> The technological sophistication available to consumer-oriented companies greatly facilitates purchasing processes and these experiences have a cultural effect on people as well as an impact on economic results. The \u2019 whenever, whereever, however\u2019, which we are used to in our private life is part of that pervasive and widespread culture that can no longer remain confined to B2C, but also influences the behaviors of decision makers, when they walk into the office.<\/span> <\/p>\n\n<class=\"MsoNormal\"><span style=\"color: #000000;\"><b><span lang=\"IT\" style=\"font-size: 12.0pt; line-height: 17.12px; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\"> 2. People (and companies) do not buy products or services but buy experiences.<\/span><\/b><\/span><\/p>\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> Customer Experience should not be seen as another \u2018element\u2019 which  affects purchasing decisions, prices, promotions, quality, time to market, trasparency of offers are all examples of elements that are necessary but not enough to explain customers&#8217; purchasing decisions. These elements are part of a larger area which regards Experience, which today is directly linked to business results.<\/span> <\/p>\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> The experience we offer our existing or potential customers can greatly influence sales budgets and have a huge impact on the results of our company. Just because we sell products or services to our suppliers (B2B) if these are not selling to their end consumers (B2C), it matters little.<\/span> <\/p>\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">With a potential customer, prospect or qualified lead, the experience we create has the main purpose of converting them into a buying customer. Similarly with an existing customer, the experience we offer has the main purpose of ensuring the continuity of your planned budgets, renewal of the numbers on an annual basis and increase them over time. If the experience perceived by potential and existing customers is positive, they will buy and buy again, which translates into sales budgets increasing or remaining constant over time, if it is negative the customer will look for a better experiences elsewhere.<\/span> <\/p>\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"><i> But why has experience and not other factors such as price, quality or reputation become so important?<\/i><\/span> <\/p>\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> Today, for companies that want to confirm their leadership , grow or scale the business, the challenge has gone from &#8220;reaching as many customers as possible and selling as many products and services as possible&#8221; to &#8220;always offering an epic experience to every existing and potential customer&#8221;. <\/span> <\/p>\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> An explanation can be sought in the competitive landscape. Today it has become more difficult than ever to differentiate, whether on price, products or anything else. The markeing world has also become just as crowded, so telling new potential customers how much better your business is has become a big challenge. <\/span> <\/p>\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> Experience therefore has become the only factor where it is possible to stand out from others. It allows your company to make a difference in a crowded competitor landscape with something that really matters to your customers. Defending your competitive positioning based on uniqueness such as: &#8220;we are the only ones who know how to do it&#8221;, &#8220;the quality of our products is unbeatable&#8221;, &#8220;our reputation in the sector is the highest in Europe&#8221;, &#8220;our teams of technicians are the most competent and specialized&#8221;, today is becoming increasingly difficult.<\/span> <\/p>\n\n<class=\"MsoNormal\"><span style=\"color: #000000;\"><b><span lang=\"IT\" style=\"font-size: 12.0pt; line-height: 17.12px; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\"> 3. The B2B sales process is changing, therefore so is the role of the sales network .<\/span><\/b><\/span><\/p>\n\n\n<ul>\n \t<li><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">According to HubSpot, only &#8220;19% of buyers want to connect with a seller during the initial phase (awareness) of their buying process, that is, when they are first learning about the product.&#8221;<\/span><\/li>\n \t<li><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">However, 60% are interested in connecting later during the evaluation phase, i.e. once they have done research independently, evaluated the available market options and created a list of &#8220;candidates&#8221;.<\/span><\/li>\n \t<li><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">Gartner found that 33% of B2B buyers want a completely seller-free sales experience.<\/span><\/li>\n       <li><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">By 2025, 80% of B2B sales interactions between suppliers and buyers will be through digital channels.<\/span><\/li>\n       <li><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">Salesforce found that 68% of B2B customers say they are online most of the time, and 68% also say that the pandemic has raised their expectations about the digital capabilities of the companies they buy from.<\/span><\/li>\n\n<\/ul>\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">This data provides a clear idea of how the B2B sales process is changing; purchases without sellers and sales through digital channels has increased, so the role of the seller also has changed.<\/span> <\/p>\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> In particular, interaction in the early stages has reduced, especially if the customer is getting to know the product or service for the first time, while in the later stages greater leadership skills, a more strategic role and more know-how are required, enabling customers to collect the final elements required in order to make their choice.<\/span><\/p> \n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> As we have already said, B2B and B2C are converging; therefore, just like with consumer products, it is easier for companies nowadays to find any type of product or service via digital channels.<\/span> <\/p>\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> Your B2B customers, therefore, are not choosing their suppliers bases soley because they supply what they need,  if anything, they want to do business with suppliers who make their purchasing and ongoing experience easy, effortless and enjoyable.<\/span> <\/p>\n\n<class=\"MsoNormal\"><span style=\"color: #000000;\"><b><span lang=\"IT\" style=\"font-size: 12.0pt; line-height: 17.12px; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\"> How will you adapt your business?<\/span><\/b><\/span><\/p>\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> We live in what has been called a &#8220;self-service economy&#8221; where even B2B decision makers want to decide on purchasing once they have sufficient  information and then  expect to get the best possible experience when they do decide to interact with someone in your company to conclude the acquisition.<\/span> <\/p>\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> Effectively managing the B2B experience means finding the balance between all of the factors involved: the sales network, customer care, marketing, IT and research and development in order to distinguish ourselves from the competition by offering a better experience.<\/span> <\/p> \n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> Each of these areas must balance efforts and guide choices correctly to ensure that existing and potential customers are managed without waste, maximizing satisfaction and balancing the overall net result.<\/span> <\/p>\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> Without B2B experience management, Sales could be aiming  towards the wrong goals. Operations and even R&#038;D may begin to follow product roadmaps that diverge from those needed to satisfy both customers and the market. These gap in correct resource management usually leads to a reduction of resources in the areas of customer experience where they are needed, often from categories of customers which have a high profitability. So what is the answer?<\/span> <\/p>\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> <u><i>1. Ask your Customers<\/i><\/u><\/span> <\/p>\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">Before validating or implementing a business development plan, it is important to answer some simple questions such as: &#8220;what would be the cost of making a mistake and losing even just 5%, 10% or 20% of the existing business due to misalignment with my B2B customers?&#8221;<\/span> <\/p>\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">To avoid such a repercussion, the first action requires investigating your customers experience by interviewing them. This allows you to obtain an objective and neutral reference point from which to start the analysis. Qualitative and quantitative research can also be gathered however, for the interviewing phase, an external and impartial party should be used. <\/span> <\/p>\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\">Some may say that they already know everything there is to know about their customers opinion of them,  which is what is often heard, however,  the surveys carried out and organized directly by the sales or marketing department will find it difficult to assure that they have gathered objective and above all impartial insights.<\/span> <\/p>\n\n<p><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> Also, it is critical that the phase involving customer interviewing is planned correctly. This is the area in which the information that is gathered will be used to generate actionable Insights, therefore, identification of the interviewees, correct mix of seniority and function etc.. will all lead to a timely and effective execution of the project. <\/span> <\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-01fc84f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"01fc84f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;5d5568e&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25f437d\" data-id=\"25f437d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22d5a94 elementor-widget elementor-widget-text-editor\" data-id=\"22d5a94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><div style=\"mso-element: para-border-div; border: none; border-top: solid black 1.0pt; mso-border-top-alt: solid black .75pt; padding: 5.0pt 0cm 0cm 0cm; background: white;\"><\/div>\n<a href=\" https:\/\/consultingmix.giulia.supporthost.eu\/en\/c-value-page\/\"><img fetchpriority=\"high\" decoding=\"async\" style=\"background: white; float: left; margin: 0.0PT 12pt 5pt 0pt;\" src=\" https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2020\/06\/CONSTRUCTIO-WORK-HIGH-C-VALUE-call-to-action_v1.jpg\" alt=\"\" width=\"428\" height=\"240\" border=\"1\"><\/a>\n<class=\"msonormal\" style=\"margin-top:5cm;margin-right:0cm;margin-bottom:12pt; margin-left:0pt; background:white\"> <a href=\" https:\/\/consultingmix.giulia.supporthost.eu\/en\/c-value-page\/\"><b><span lang=\"IT\" style=\"font-size: 20.0pt; line-height: 34.12px; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\"> Find out more about C-Value, the survey developed specifically for B2B companies<\/span><\/b><\/a>\n<p class=\"MsoNormal\" style=\"background: white; margin: 0cm 0cm 12.0pt 0pt;\"><span lang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family: Arial, sans-serif;\"> <a href=\" https:\/\/consultingmix.giulia.supporthost.eu\/en\/c-value-page\/\"><span style=\"color: #FF9900;\"><b>Find out more<\/b><\/span><\/a><\/span><\/p><\/class=\"msonormal\"><\/div>\n<div class=\"elementor-text-editor elementor-clearfix\"><div style=\"mso-element: para-border-div; border: none; border-top: solid black 1.0pt; mso-border-top-alt: solid black .75pt; padding: 0.0pt 0pt 0pt 0pt; background: white;\"><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc2093a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc2093a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;fae2f1c&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8acb166\" data-id=\"8acb166\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35e654c elementor-widget elementor-widget-text-editor\" data-id=\"35e654c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04f50e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"04f50e9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;5d5568e&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5ae644\" data-id=\"c5ae644\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e23d31 elementor-widget elementor-widget-text-editor\" data-id=\"4e23d31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span\u202flang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family:\u202fArial, sans-serif;\"> <u><i>2. Data gathering for all areas of the Business<\/i><\/u><\/span>\u202f<\/p> \n\n \n\n<p><span\u202flang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family:\u202fArial, sans-serif;\">In order to create the most accurate representation of the experience which customers receive, it is fundamental that the right methodology is used and quality applied so that the end result of the survey is a set of reports which not only illustrate the findings but also suggest an action plan that has the objective of improving the customer experience. <\/span>\u202f<\/p> \n\n \n\n<p><span\u202flang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family:\u202fArial, sans-serif;\"> What is learnt from existing customers allows you to improve their experience and serves also to create the best possible experience to potential customers. Knowing what the purchasing manager with whom your contract was negotiated thinks and what his priorities are not only helps you better manage the customer but, repeating the process at given intervals, enables you to continuously analyse and update the data previously collected with the new data which can be used to support all areas of business, via your BI system, such as strategic planning, marketing, sales or R&#038;D.<\/span>\u202f<\/p> \n\n \n\n<p><span\u202flang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family:\u202fArial, sans-serif;\">With this know-how, Sales and Marketing departments have the information needed and a reference point from which a combined effective customer experience can be developed and executed.<\/span>\u202f<\/p> \n\n \n\n<p><span\u202flang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family:\u202fArial, sans-serif;\"> <u><i>3. Involve your Sales network<\/i><\/u><\/span>\u202f<\/p> \n\n \n\n<p><span\u202flang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family:\u202fArial, sans-serif;\">We&#8217;ve said that B2B customers want less frequent and more strategic interactions with sales, however, this doesn&#8217;t mean sales staff are not needed, instead, sales need to engage more strategically using the information gathered from interviews to understand the type of experience they need to offer. By focusing on the quality of the interactions and processes they manage and can influence (sales, customer care, production, marketing, finance), they can make certain that the customer has the highest possible experience.<\/span>\u202f<\/p> \n\n \n\n<p><span\u202flang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family:\u202fArial, sans-serif;\"> The implications for marketers are also clear. Because buyers make use of multiple digital assets (your business website, competitor sites, user review platforms, and social media, to name a few), it&#8217;s important to create experiences that resonate, motivate, and are remembered by potential customers.<\/span>\u202f<\/p> \n\n \n\n<p><span\u202flang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family:\u202fArial, sans-serif;\"> In fact for many, epic experience with a supplier is the one that offers the best convenience, speed, understanding of needs, quality of communication and timing.<\/span>\u202f<\/p> \n\n \n\n<p><span\u202flang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family:\u202fArial, sans-serif;\"> <u><i>4. Invest in the Future<\/i><\/u><\/span>\u202f<\/p> \n\n \n\n<p><span\u202flang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family:\u202fArial, sans-serif;\"> Knowing the experience of your customers today is not enough to guarantee the best experience ongoing. Over time, dynamics and preferences change, company policies change, people move from role to role or from company to company. For the B2B market, a good rule is to do a survey every six months or at least annually.<\/span>\u202f<\/p> \n\n \n\n<p><span\u202flang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family:\u202fArial, sans-serif;\"> Consistent investigation of the experience allows in a short time to increase the knowledge of your customers allowing you to use this information to enrich other analysis or objectives. <\/span>\u202f<\/p> \n\n \n\n<p><span\u202flang=\"it\" style=\"font-size: 12pt; line-height: 17.12px; font-family:\u202fArial, sans-serif;\">By monitoring the quality of the experience you offer, you are  managing the quality of the most valuable business asset you have: your B2B customer portfolio. This can strengthen your position in other business &#8220;areas&#8221; such as the evaluation of financial loans, the drafting of budgets, the introduction of new partners, Investment Funds or extraordinary operations such as M&#038;A.<\/span>\u202f<\/p> \n\n \n\n \n\n \n\n \n\n \n\n \n\n \n\n \n\n \n\n \n\n \n\n \n\n \n\n \n\n \n\n \n\n \n\n \n\n<p><class=\"MsoNormal\"><span style=\"color: #000000;\"><b><span lang=\"IT\" style=\"font-size: 18.0pt; line-height: 40.12px; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\"> You may also be interested in <\/b><\/span><\/p> \n\n \n\n       <p><span lang=\"it\" style=\"font-size: 13pt; line-height: 17.12px; font-family: Arial, sans-serif;\"><a href=\" https:\/\/consultingmix.giulia.supporthost.eu\/en\/which-kind-of-survey-should-you-be-using-to-analyse-your-b2b-customer-experience\/\"> <b>Which Survey should you be using to analyse your B2B customer experience?<\/b><\/a><\/span><\/b><\/span><\/p><\/span><\/p> \n\n       <p><span lang=\"it\" style=\"font-size: 13pt; line-height: 17.12px; font-family: Arial, sans-serif;\"><a href=\" https:\/\/consultingmix.giulia.supporthost.eu\/en\/seven-mistakes-that-can-put-your-companys-growth-at-risk-if-not-avoided\/\"> <b>Strategic Information: seven mistakes that can put your company\u2019s growth at risk.<\/b><\/a><\/span><\/b><\/span><\/p><\/span><\/p> \n\n       <p><span lang=\"it\" style=\"font-size: 13pt; line-height: 17.12px; font-family: Arial, sans-serif;\"><a href=\" https:\/\/consultingmix.giulia.supporthost.eu\/en\/customer-satisfaction-b2b-the-elements-for-an-effective-survey\/\"><b>Customer Satisfaction B2B: the ingredients for a successful survey<\/b><\/a><\/span><\/span><br><\/p> \n\n       <p><span lang=\"it\" style=\"font-size: 13pt; line-height: 17.12px; font-family: Arial, sans-serif;\"><a href=\" https:\/\/consultingmix.giulia.supporthost.eu\/en\/how-to-elevate-the-b2b-customer-experience\/\"> <b>How to Elevate the B2B Customer Experience<\/b><\/a><\/span><\/span><\/p> \n\n        \n\n \n\n<div class=\"elementor-text-editor elementor-clearfix\"><div style=\"mso-element: para-border-div; border: none; border-top: solid black 1.0pt; mso-border-top-alt: solid black .75pt; padding: 13.0pt 0cm 0cm 0cm; background: white;\"><\/div> \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd4e562 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd4e562\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;0ef4c3b&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-311df5c\" data-id=\"311df5c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee3ded8 elementor-widget elementor-widget-jet-posts\" data-id=\"ee3ded8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_scroll&quot;:&quot;4&quot;,&quot;columns&quot;:3}\" data-widget_type=\"jet-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-posts jet-elements\"><div class=\"jet-carousel elementor-slick-slider\" data-slider_options=\"{&quot;autoplaySpeed&quot;:6000,&quot;autoplay&quot;:true,&quot;infinite&quot;:true,&quot;pauseOnHover&quot;:false,&quot;speed&quot;:500,&quot;arrows&quot;:true,&quot;dots&quot;:false,&quot;slidesToScroll&quot;:4,&quot;prevArrow&quot;:&quot;.jet-posts__prev-arrow-ee3ded8&quot;,&quot;nextArrow&quot;:&quot;.jet-posts__next-arrow-ee3ded8&quot;,&quot;rtl&quot;:false}\" dir=\"ltr\"><div class=\"jet-posts col-row disable-rows-gap\"><div class=\"jet-posts__prev-arrow-ee3ded8 jet-arrow prev-arrow\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><\/div><div class=\"jet-posts__next-arrow-ee3ded8 jet-arrow next-arrow\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><\/div><div class=\"jet-posts__item\">\n\t<div class=\"jet-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/distinguish-sell-with-from-sell-thru-partners-and-align-your-strategy-with-your-sales-channels\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2021\/10\/Global-partners-in-export-trade-370x265.jpg\" alt=\"How well do you know your (PX) Partner Experience? Distinguish &quot;sell-with&quot; from \u201csell-thru\u201d partners and align your strategy with your sales channels.\" loading=\"lazy\" width=\"370\" height=\"265\"><\/a><\/div><div class=\"jet-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/distinguish-sell-with-from-sell-thru-partners-and-align-your-strategy-with-your-sales-channels\/\" target=\"\">How well do you know your (PX) Partner Experience? Distinguish \"sell-with\" from \u201csell-thru\u201d partners and align your strategy with your sales channels.<\/a><\/h4><div class=\"entry-excerpt\">How appropriate is your Channel & Distribution Strategy? Your direct&hellip;<\/div><div class=\"jet-more-wrap\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/distinguish-sell-with-from-sell-thru-partners-and-align-your-strategy-with-your-sales-channels\/\" class=\"btn btn-primary elementor-button elementor-size-md jet-more\" target=\"\"><span class=\"btn__text\">Read More<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<div class=\"jet-posts__item\">\n\t<div class=\"jet-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2021\/09\/B2B-B2C-convergence-370x265.jpg\" alt=\"&quot;We have been selling to our B2B clients for years, we know them very well; customer experience strategy doesn\u2019t apply to us.&quot; If B2B and B2C converge, how will you adapt your business?\" loading=\"lazy\" width=\"370\" height=\"265\"><\/a><\/div><div class=\"jet-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\/\" target=\"\">\"We have been selling to our B2B clients for years, we know them very well; customer experience strategy doesn\u2019t apply to us.\" If B2B and B2C converge, how will you adapt your business?<\/a><\/h4><div class=\"entry-excerpt\">As the market changes, without a good B2B experience management&hellip;<\/div><div class=\"jet-more-wrap\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\/\" class=\"btn btn-primary elementor-button elementor-size-md jet-more\" target=\"\"><span class=\"btn__text\">Read More<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<div class=\"jet-posts__item\">\n\t<div class=\"jet-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/which-kind-of-survey-should-you-be-using-to-analyse-your-b2b-customer-experience\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2020\/06\/mohdammed-ali-340700-unsplash-370x265.jpg\" alt=\"Which Survey should you be using to analyse your B2B customer experience?\" loading=\"lazy\" width=\"370\" height=\"265\"><\/a><\/div><div class=\"jet-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/which-kind-of-survey-should-you-be-using-to-analyse-your-b2b-customer-experience\/\" target=\"\">Which Survey should you be using to analyse your B2B customer experience?<\/a><\/h4><div class=\"entry-excerpt\">Knowing how effective the experience you offer your customers, partners&hellip;<\/div><div class=\"jet-more-wrap\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/which-kind-of-survey-should-you-be-using-to-analyse-your-b2b-customer-experience\/\" class=\"btn btn-primary elementor-button elementor-size-md jet-more\" target=\"\"><span class=\"btn__text\">Read More<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<div class=\"jet-posts__item\">\n\t<div class=\"jet-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/seven-mistakes-that-can-put-your-companys-growth-at-risk-if-not-avoided\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2021\/01\/canstockphoto8123324-1-indagine-e-ascolto-satellite-370x265.jpg\" alt=\"Strategic Information: seven mistakes that can put your company&#039;s growth at risk.\" loading=\"lazy\" width=\"370\" height=\"265\"><\/a><\/div><div class=\"jet-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/seven-mistakes-that-can-put-your-companys-growth-at-risk-if-not-avoided\/\" target=\"\">Strategic Information: seven mistakes that can put your company's growth at risk.<\/a><\/h4><div class=\"entry-excerpt\">The mistakes that can undermine growth and continuity in a&hellip;<\/div><div class=\"jet-more-wrap\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/seven-mistakes-that-can-put-your-companys-growth-at-risk-if-not-avoided\/\" class=\"btn btn-primary elementor-button elementor-size-md jet-more\" target=\"\"><span class=\"btn__text\">Read More<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<div class=\"jet-posts__item\">\n\t<div class=\"jet-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/customer-satisfaction-b2b-the-elements-for-an-effective-survey\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2020\/04\/canstockphoto7498740-customer-survey-370x265.jpg\" alt=\"Customer Satisfaction B2B: the ingredients for a successful survey\" loading=\"lazy\" width=\"370\" height=\"265\"><\/a><\/div><div class=\"jet-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/customer-satisfaction-b2b-the-elements-for-an-effective-survey\/\" target=\"\">Customer Satisfaction B2B: the ingredients for a successful survey<\/a><\/h4><div class=\"entry-excerpt\">It seems obvious that companies should try to satisfy their&hellip;<\/div><div class=\"jet-more-wrap\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/customer-satisfaction-b2b-the-elements-for-an-effective-survey\/\" class=\"btn btn-primary elementor-button elementor-size-md jet-more\" target=\"\"><span class=\"btn__text\">Read More<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<div class=\"jet-posts__item\">\n\t<div class=\"jet-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/how-to-elevate-the-b2b-customer-experience\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2020\/06\/canstockphoto18939759-elevate-customer-experience-370x265.jpg\" alt=\"How to Elevate the B2B Customer Experience\" loading=\"lazy\" width=\"370\" height=\"265\"><\/a><\/div><div class=\"jet-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/how-to-elevate-the-b2b-customer-experience\/\" target=\"\">How to Elevate the B2B Customer Experience<\/a><\/h4><div class=\"entry-excerpt\">In a continuously changing market, it can be difficult to&hellip;<\/div><div class=\"jet-more-wrap\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/how-to-elevate-the-b2b-customer-experience\/\" class=\"btn btn-primary elementor-button elementor-size-md jet-more\" target=\"\"><span class=\"btn__text\">Read More<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<div class=\"jet-posts__item\">\n\t<div class=\"jet-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/how-much-should-you-invest-on-getting-new-customers-without-losing-your-acquired-ones-2\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2020\/04\/canstockphoto69926112-1-370x265.jpg\" alt=\"How do you win new customers without losing sight of the old?\" loading=\"lazy\" width=\"370\" height=\"265\"><\/a><\/div><div class=\"jet-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/how-much-should-you-invest-on-getting-new-customers-without-losing-your-acquired-ones-2\/\" target=\"\">How do you win new customers without losing sight of the old?<\/a><\/h4><div class=\"entry-excerpt\">When it comes to the B2B market, customer and business&hellip;<\/div><div class=\"jet-more-wrap\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/how-much-should-you-invest-on-getting-new-customers-without-losing-your-acquired-ones-2\/\" class=\"btn btn-primary elementor-button elementor-size-md jet-more\" target=\"\"><span class=\"btn__text\">Read More<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<div class=\"jet-posts__item\">\n\t<div class=\"jet-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/how-to-determine-what-your-customers-perceive-as-value-for-money\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2020\/01\/canstockphotovalue-price-balance-370x265.jpg\" alt=\"Are you giving \u2018Value for Money\u2019?\" loading=\"lazy\" width=\"370\" height=\"265\"><\/a><\/div><div class=\"jet-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/how-to-determine-what-your-customers-perceive-as-value-for-money\/\" target=\"\">Are you giving \u2018Value for Money\u2019?<\/a><\/h4><div class=\"entry-excerpt\">The balance between actual price and quality perceived by customers&hellip;<\/div><div class=\"jet-more-wrap\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/how-to-determine-what-your-customers-perceive-as-value-for-money\/\" class=\"btn btn-primary elementor-button elementor-size-md jet-more\" target=\"\"><span class=\"btn__text\">Read More<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<div class=\"jet-posts__item\">\n\t<div class=\"jet-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/tender-rfp-or-rfq-how-to-win-the-next-contract\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2020\/01\/canstockphoto-request-for-proposal--370x265.jpg\" alt=\"Tender, RFP or RFQ, how to win the next contract.\" loading=\"lazy\" width=\"370\" height=\"265\"><\/a><\/div><div class=\"jet-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/tender-rfp-or-rfq-how-to-win-the-next-contract\/\" target=\"\">Tender, RFP or RFQ, how to win the next contract.<\/a><\/h4><div class=\"entry-excerpt\">Whichever your customer has decided to use, Invitation to Tender,&hellip;<\/div><div class=\"jet-more-wrap\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/tender-rfp-or-rfq-how-to-win-the-next-contract\/\" class=\"btn btn-primary elementor-button elementor-size-md jet-more\" target=\"\"><span class=\"btn__text\">Read More<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<div class=\"jet-posts__item\">\n\t<div class=\"jet-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/what-is-customer-value-analysis-and-why-it-matters-to-your-business\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2019\/07\/canstockphoto-analisi-del-valore-customer-value-20932530-370x265.jpg\" alt=\"Why Customer Experience matters to your business\" loading=\"lazy\" width=\"370\" height=\"265\"><\/a><\/div><div class=\"jet-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/what-is-customer-value-analysis-and-why-it-matters-to-your-business\/\" target=\"\">Why Customer Experience matters to your business<\/a><\/h4><div class=\"entry-excerpt\">A Customer Value analysis aligns an organization with its customers&hellip;<\/div><div class=\"jet-more-wrap\"><a href=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/what-is-customer-value-analysis-and-why-it-matters-to-your-business\/\" class=\"btn btn-primary elementor-button elementor-size-md jet-more\" target=\"\"><span class=\"btn__text\">Read More<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce630aa elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ce630aa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;6d81756&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f01e5c\" data-id=\"5f01e5c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5ed26e elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"e5ed26e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/app.hubspot.com\/meetings\/bruno-iambrenghi\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tPer conoscere i nostri servizi e sapere come operiamo\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tCONTATTACI\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>As the market changes, without a good <b>B2B experience management strategy<\/b>, you could see a negative impact throughout your entire sales budget, with consequences across all areas of your business. <\/p>\n","protected":false},"author":4,"featured_media":10916,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[114,89,91,90],"tags":[],"class_list":["post-10934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-c-value-en","category-insights-en","category-organization","category-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;We have been selling to our B2B clients for years, we know them very well; customer experience strategy doesn\u2019t apply to us.&quot; If B2B and B2C converge, how will you adapt your business? - consultingmix.it<\/title>\n<meta name=\"description\" content=\"As the market changes, without a good B2B experience management strategy, you could see a negative impact throughout your entire sales budget, with consequences across all areas of your business.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;We have been selling to our B2B clients for years, we know them very well; customer experience strategy doesn\u2019t apply to us.&quot; If B2B and B2C converge, how will you adapt your business? - consultingmix.it\" \/>\n<meta property=\"og:description\" content=\"As the market changes, without a good B2B experience management strategy, you could see a negative impact throughout your entire sales budget, with consequences across all areas of your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/consultingmix.giulia.supporthost.eu\/en\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\/\" \/>\n<meta property=\"og:site_name\" content=\"consultingmix.it\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-30T15:16:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-11T15:46:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2021\/09\/B2B-B2C-convergence.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"990\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bruno Iambrenghi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bruno Iambrenghi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/consultingmix.giulia.supporthost.eu\\\/en\\\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/consultingmix.giulia.supporthost.eu\\\/en\\\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\\\/\"},\"author\":{\"name\":\"Bruno Iambrenghi\",\"@id\":\"https:\\\/\\\/consultingmix.giulia.supporthost.eu\\\/#\\\/schema\\\/person\\\/b073d787545e11306b395df65edbef60\"},\"headline\":\"&#8220;We have been selling to our B2B clients for years, we know them very well; customer experience strategy doesn\u2019t apply to us.&#8221; If B2B and B2C converge, how will you adapt your business?\",\"datePublished\":\"2021-09-30T15:16:29+00:00\",\"dateModified\":\"2021-10-11T15:46:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/consultingmix.giulia.supporthost.eu\\\/en\\\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\\\/\"},\"wordCount\":2376,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/consultingmix.giulia.supporthost.eu\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/consultingmix.giulia.supporthost.eu\\\/en\\\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/consultingmix.giulia.supporthost.eu\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/B2B-B2C-convergence.jpg\",\"articleSection\":[\"C-Value\",\"Insights\",\"Organization\",\"Strategy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/consultingmix.giulia.supporthost.eu\\\/en\\\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/consultingmix.giulia.supporthost.eu\\\/en\\\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\\\/\",\"url\":\"https:\\\/\\\/consultingmix.giulia.supporthost.eu\\\/en\\\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\\\/\",\"name\":\"\\\"We have been selling to our B2B clients for years, we know them very well; customer experience strategy doesn\u2019t apply to us.\\\" If B2B and B2C converge, how will you adapt your business? - consultingmix.it\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/consultingmix.giulia.supporthost.eu\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/consultingmix.giulia.supporthost.eu\\\/en\\\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/consultingmix.giulia.supporthost.eu\\\/en\\\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/consultingmix.giulia.supporthost.eu\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/B2B-B2C-convergence.jpg\",\"datePublished\":\"2021-09-30T15:16:29+00:00\",\"dateModified\":\"2021-10-11T15:46:38+00:00\",\"description\":\"As the market changes, without a good B2B experience management strategy, you could see a negative impact throughout your entire sales budget, with consequences across all areas of your business.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/consultingmix.giulia.supporthost.eu\\\/en\\\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/consultingmix.giulia.supporthost.eu\\\/en\\\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/consultingmix.giulia.supporthost.eu\\\/en\\\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\\\/#primaryimage\",\"url\":\"https:\\\/\\\/consultingmix.giulia.supporthost.eu\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/B2B-B2C-convergence.jpg\",\"contentUrl\":\"https:\\\/\\\/consultingmix.giulia.supporthost.eu\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/B2B-B2C-convergence.jpg\",\"width\":1600,\"height\":990},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/consultingmix.giulia.supporthost.eu\\\/en\\\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/consultingmix.giulia.supporthost.eu\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"&#8220;We have been selling to our B2B clients for years, we know them very well; customer experience strategy doesn\u2019t apply to us.&#8221; If B2B and B2C converge, how will you adapt your business?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/consultingmix.giulia.supporthost.eu\\\/#website\",\"url\":\"https:\\\/\\\/consultingmix.giulia.supporthost.eu\\\/\",\"name\":\"consultingmix.it\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/consultingmix.giulia.supporthost.eu\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/consultingmix.giulia.supporthost.eu\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/consultingmix.giulia.supporthost.eu\\\/#organization\",\"name\":\"consultingmix\",\"url\":\"https:\\\/\\\/consultingmix.giulia.supporthost.eu\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/consultingmix.giulia.supporthost.eu\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/consultingmix.giulia.supporthost.eu\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/CONSULTING-MIX_logo-RGB-positivo-NO-PAYOFF-e1552735157170.png\",\"contentUrl\":\"https:\\\/\\\/consultingmix.giulia.supporthost.eu\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/CONSULTING-MIX_logo-RGB-positivo-NO-PAYOFF-e1552735157170.png\",\"width\":230,\"height\":60,\"caption\":\"consultingmix\"},\"image\":{\"@id\":\"https:\\\/\\\/consultingmix.giulia.supporthost.eu\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/it.linkedin.com\\\/company\\\/consultingmix?trk=public_profile_topcard_current_company\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/consultingmix.giulia.supporthost.eu\\\/#\\\/schema\\\/person\\\/b073d787545e11306b395df65edbef60\",\"name\":\"Bruno Iambrenghi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/51de586281e7ac90e00df2eb7c22bf294cae49a7843d4c7397ac032ba52de569?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/51de586281e7ac90e00df2eb7c22bf294cae49a7843d4c7397ac032ba52de569?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/51de586281e7ac90e00df2eb7c22bf294cae49a7843d4c7397ac032ba52de569?s=96&d=mm&r=g\",\"caption\":\"Bruno Iambrenghi\"},\"url\":\"https:\\\/\\\/consultingmix.giulia.supporthost.eu\\\/en\\\/author\\\/bruno-iambrenghi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\"We have been selling to our B2B clients for years, we know them very well; customer experience strategy doesn\u2019t apply to us.\" If B2B and B2C converge, how will you adapt your business? - consultingmix.it","description":"As the market changes, without a good B2B experience management strategy, you could see a negative impact throughout your entire sales budget, with consequences across all areas of your business.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"\"We have been selling to our B2B clients for years, we know them very well; customer experience strategy doesn\u2019t apply to us.\" If B2B and B2C converge, how will you adapt your business? - consultingmix.it","og_description":"As the market changes, without a good B2B experience management strategy, you could see a negative impact throughout your entire sales budget, with consequences across all areas of your business.","og_url":"https:\/\/consultingmix.giulia.supporthost.eu\/en\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\/","og_site_name":"consultingmix.it","article_published_time":"2021-09-30T15:16:29+00:00","article_modified_time":"2021-10-11T15:46:38+00:00","og_image":[{"width":1600,"height":990,"url":"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2021\/09\/B2B-B2C-convergence.jpg","type":"image\/jpeg"}],"author":"Bruno Iambrenghi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Bruno Iambrenghi","Est. reading time":"17 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/consultingmix.giulia.supporthost.eu\/en\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\/#article","isPartOf":{"@id":"https:\/\/consultingmix.giulia.supporthost.eu\/en\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\/"},"author":{"name":"Bruno Iambrenghi","@id":"https:\/\/consultingmix.giulia.supporthost.eu\/#\/schema\/person\/b073d787545e11306b395df65edbef60"},"headline":"&#8220;We have been selling to our B2B clients for years, we know them very well; customer experience strategy doesn\u2019t apply to us.&#8221; If B2B and B2C converge, how will you adapt your business?","datePublished":"2021-09-30T15:16:29+00:00","dateModified":"2021-10-11T15:46:38+00:00","mainEntityOfPage":{"@id":"https:\/\/consultingmix.giulia.supporthost.eu\/en\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\/"},"wordCount":2376,"commentCount":0,"publisher":{"@id":"https:\/\/consultingmix.giulia.supporthost.eu\/#organization"},"image":{"@id":"https:\/\/consultingmix.giulia.supporthost.eu\/en\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\/#primaryimage"},"thumbnailUrl":"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2021\/09\/B2B-B2C-convergence.jpg","articleSection":["C-Value","Insights","Organization","Strategy"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/consultingmix.giulia.supporthost.eu\/en\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/consultingmix.giulia.supporthost.eu\/en\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\/","url":"https:\/\/consultingmix.giulia.supporthost.eu\/en\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\/","name":"\"We have been selling to our B2B clients for years, we know them very well; customer experience strategy doesn\u2019t apply to us.\" If B2B and B2C converge, how will you adapt your business? - consultingmix.it","isPartOf":{"@id":"https:\/\/consultingmix.giulia.supporthost.eu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/consultingmix.giulia.supporthost.eu\/en\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\/#primaryimage"},"image":{"@id":"https:\/\/consultingmix.giulia.supporthost.eu\/en\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\/#primaryimage"},"thumbnailUrl":"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2021\/09\/B2B-B2C-convergence.jpg","datePublished":"2021-09-30T15:16:29+00:00","dateModified":"2021-10-11T15:46:38+00:00","description":"As the market changes, without a good B2B experience management strategy, you could see a negative impact throughout your entire sales budget, with consequences across all areas of your business.","breadcrumb":{"@id":"https:\/\/consultingmix.giulia.supporthost.eu\/en\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/consultingmix.giulia.supporthost.eu\/en\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/consultingmix.giulia.supporthost.eu\/en\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\/#primaryimage","url":"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2021\/09\/B2B-B2C-convergence.jpg","contentUrl":"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2021\/09\/B2B-B2C-convergence.jpg","width":1600,"height":990},{"@type":"BreadcrumbList","@id":"https:\/\/consultingmix.giulia.supporthost.eu\/en\/if-b2b-and-b2c-converge-how-will-you-adapt-yourbusiness\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/consultingmix.giulia.supporthost.eu\/en\/"},{"@type":"ListItem","position":2,"name":"&#8220;We have been selling to our B2B clients for years, we know them very well; customer experience strategy doesn\u2019t apply to us.&#8221; If B2B and B2C converge, how will you adapt your business?"}]},{"@type":"WebSite","@id":"https:\/\/consultingmix.giulia.supporthost.eu\/#website","url":"https:\/\/consultingmix.giulia.supporthost.eu\/","name":"consultingmix.it","description":"","publisher":{"@id":"https:\/\/consultingmix.giulia.supporthost.eu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/consultingmix.giulia.supporthost.eu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/consultingmix.giulia.supporthost.eu\/#organization","name":"consultingmix","url":"https:\/\/consultingmix.giulia.supporthost.eu\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/consultingmix.giulia.supporthost.eu\/#\/schema\/logo\/image\/","url":"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2019\/03\/CONSULTING-MIX_logo-RGB-positivo-NO-PAYOFF-e1552735157170.png","contentUrl":"https:\/\/consultingmix.giulia.supporthost.eu\/wp-content\/uploads\/2019\/03\/CONSULTING-MIX_logo-RGB-positivo-NO-PAYOFF-e1552735157170.png","width":230,"height":60,"caption":"consultingmix"},"image":{"@id":"https:\/\/consultingmix.giulia.supporthost.eu\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/it.linkedin.com\/company\/consultingmix?trk=public_profile_topcard_current_company"]},{"@type":"Person","@id":"https:\/\/consultingmix.giulia.supporthost.eu\/#\/schema\/person\/b073d787545e11306b395df65edbef60","name":"Bruno Iambrenghi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/51de586281e7ac90e00df2eb7c22bf294cae49a7843d4c7397ac032ba52de569?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/51de586281e7ac90e00df2eb7c22bf294cae49a7843d4c7397ac032ba52de569?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/51de586281e7ac90e00df2eb7c22bf294cae49a7843d4c7397ac032ba52de569?s=96&d=mm&r=g","caption":"Bruno Iambrenghi"},"url":"https:\/\/consultingmix.giulia.supporthost.eu\/en\/author\/bruno-iambrenghi\/"}]}},"_links":{"self":[{"href":"https:\/\/consultingmix.giulia.supporthost.eu\/en\/wp-json\/wp\/v2\/posts\/10934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/consultingmix.giulia.supporthost.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consultingmix.giulia.supporthost.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consultingmix.giulia.supporthost.eu\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/consultingmix.giulia.supporthost.eu\/en\/wp-json\/wp\/v2\/comments?post=10934"}],"version-history":[{"count":0,"href":"https:\/\/consultingmix.giulia.supporthost.eu\/en\/wp-json\/wp\/v2\/posts\/10934\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consultingmix.giulia.supporthost.eu\/en\/wp-json\/wp\/v2\/media\/10916"}],"wp:attachment":[{"href":"https:\/\/consultingmix.giulia.supporthost.eu\/en\/wp-json\/wp\/v2\/media?parent=10934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consultingmix.giulia.supporthost.eu\/en\/wp-json\/wp\/v2\/categories?post=10934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consultingmix.giulia.supporthost.eu\/en\/wp-json\/wp\/v2\/tags?post=10934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}